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Overview

With increasing opportunities for companies to take their organisations and brands into ‘live’ market places, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Who should attend?

This course is for marketers who are tasked with organising any activities in which their companies are 'going live'. Whether these are internal meetings through to large scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

Learning outcomes

  • Create a business case and strategy for using events.
  • Improve the quality and reduce the cost of event organising.
  • Learn about new areas of meeting design and event technology.
  • Understand legal issues affecting events.
  • Develop techniques for internal management.
  • Increase delegate attendance.
  • Understand and use event technology.
  • Negotiate contracts.
  • Deliver memorable events.
  • Explore new methodologies for evaluating events effectively.

Pricing

Residential: £1,250
Non-Residential: £1,160
Member Residential: £1,125
Member Non-Residential: £1,044
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
05 Mar 2018 06 Mar 2018 London
04 Jul 2018 05 Jul 2018 Moor Hall
06 Nov 2018 07 Nov 2018 London

Course Director

Richard John

A highly qualified, experienced, creative and innovative business, training, management and marketing consultant with over 20 years’ experience in a variety of major international organisations; Richard is currently MD of a successful business consultancy.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.