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Overview

This course is designed to ensure that copy produced by your organisation is accurate, readable and achieves the intended purpose. Effective proofreading requires more than just a keen eye and the course provides knowledge and insight that should significantly improve the quality of copy that your organisation circulates. The content can be applied immediately to your business.

Who should attend?

Everyone in your organisation has to ensure that copy-errors are avoided, so this course is suitable for people at all levels, even senior management. The training is particularly relevant to people who are responsible for checking copy as part of their day to day role. 

Whether you are involved in proofreading or copywriting, this course can help you.

Learning outcomes

  • How to improve the quality of copy.
  • Recognise and remove tautology.
  • Avoid clichés.
  • Use positives, comparatives and superlatives correctly.
  • Ensure correct punctuation.
  • Economise on copy.
  • Read copy to detect errors.
  • Understand grammar and the construction of sentences.
  • Turn passive copy into active copy.
  • Use hyphens, apostrophes and quotation marks correctly.
  • Use punctuation for emphasis and ease of reading.
  • Avoid circumlocution.
  • Identify and remove homophones.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Pricing

Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
20 Sep 2018 20 Sep 2018 London
02 Nov 2018 02 Nov 2018 London

Course Director

Cole Hanrahan

Cole has developed and delivered marketing communications programmes for many major organisations. He has experience in winning contracts, advising companies on their marketing communications, providing communications solutions and assessing marketing communications plans. His approach is to help delegates understand what they need to do to achieve practical outcomes that can be applied in the workplace.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.