Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data in direct marketing.

The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally. It comes in to force on the 25th of May 2018, and you must be prepared.

Now is the time to gain clear understanding of how GDPR and the revised ePrivacy Regulations impact on the success of lead generation and direct marketing campaigns. This course will show you how to succeed under the new regulations, protect your company from litigation and fines and build better marketing campaigns.

Who should attend?

This course is for those who are new to marketing and more experienced marketers who have limited knowledge of compliance, data protection and GDPR. Database marketers with more IT skills than legal skills, and legal counsel will also find the course hugely beneficial in understanding how the law impacts on marketing.

Learning outcomes

This course will show you how to deliver successful, lawful, profitable and ethical direct marketing programs. We'll take an in-depth look at how these and many other topics are impacted by GDPR and the ePrivacy Regulations:

  • Data capture – design compliant forms, web capture devices and privacy policies.
  • Data purchase – identify what you can and CAN’T buy, interpreting the Information Commissioner and other important EU Guidance.
  • Data sharing – build revenue opportunity through data sharing, co-op marketing, sponsorship etc.
  • Data security – protect personal data and your reputation.
  • E-mail, SMS and Direct mail campaigns – build better opt-ins lists, understand the soft opt-in and how B2B differs from B2C and how to keep people subscribed.
  • Privacy notices - GDPR places great emphasis on transparency. Your privacy notice has to be re-written and your mechanisms of capturing consent need updating.

Course Dates

Start Date End Date Location
22 Jan 2019 22 Jan 2019 Moor Hall
28 Feb 2019 28 Feb 2019 London
02 Apr 2019 02 Apr 2019 London
01 May 2019 01 May 2019 London
27 Jun 2019 27 Jun 2019 Birmingham

Course Director

Duncan Smith

Duncan Smith is the principal trainer for specialist consultancy iCompli® Ltd. who have trained and advised clients on information law and privacy issues since 2004. Combining a unique skillset of business process, marketing, information law and privacy laws enables Duncan to identify, understand AND solve many of today’s privacy challenges. 'Marketing and the law delivered as never before.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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