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Overview

B2B organisations are increasingly recognising marketing’s role and contribution to achieving their performance targets. This requires specific marketing skills and knowledge that can combine marketing strategy and tactics to successfully develop and deliver differentiated value propositions.

Who should attend?

Individuals who have direct responsibility for, or involvement in, the marketing of products and services to businesses. It will appeal to experienced B2B marketers and those newly appointed to the marketing function. It will help those within other functions to contribute to marketing strategy. Directors and managers of smaller firms will gain an insight into the value of B2B marketing principles for their situation.

Learning outcomes

  • Application of  the concepts and principles of B2B marketing.
  • Segmentation of your customers and positioning your organisation.
  • Understanding your markets and customers.
  • Managing customer relationship management.
  • Building a value proposition.
  • Understanding product, service and channel management.
  • Developing an integrated marketing mix.
  • Identifying current developments in B2B marketing. 
  • Understanding the relationship between marketing and sales.

Pricing

Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
17 Jan 2018 17 Jan 2018 London
22 May 2018 22 May 2018 London
10 Aug 2018 10 Aug 2018 London
19 Nov 2018 19 Nov 2018 London

Course Director

Richard Mayer

Richard Mayer has been actively involved in marketing training and education over the last 20 years working for a range of clients both in the UK and internationally. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations with a particular focus on brand management, marketing planning and execution, marketing organisation and marketing communication.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.