To help product managers become more successful in their roles by introducing them to a framework for product management – the role; the key tasks and processes they should use and guidelines for product managers to manage themselves and their development. This workshop provides an overview of the principles of product management as applied in a range of industries covering both goods and services.

Who should attend?

Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management.

Some previous knowledge of basic marketing principles is assumed.

Learning outcomes

  • Deal with some of the common challenges facing product managers.
  • Understand the key elements and stages in building a product plan.
  • Understand and contribute to the product development process.
  • Evaluate your product range and suggest alternatives for performance improvement.
  • Develop appropriate product strategies based on an analysis of the lifecycles of your products.
  • Analyse a portfolio of products and understand the role of your product in its portfolio.
  • Clarify your role and responsibilities.

Course Dates

Start Date End Date Location
10 Jan 2019 10 Jan 2019 London
15 Feb 2019 15 Feb 2019 London
03 Apr 2019 03 Apr 2019 London
24 May 2019 24 May 2019 London

Course Director

Vanessa Moon

Vanessa Moon’s experience in marketing and brand stretches over 18 years. She is a highly experienced international trainer and consultant having worked with a host of leading fmcg, retail and financial service brands. She is consistently recognised as engaging and inspiring  - with the knack of simplifying training tools and templates in ways that make them relevant and easy to implement for the business.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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