To help product managers become more successful in their roles by introducing them to a framework for product management – the role; the key tasks and processes they should use and guidelines for product managers to manage themselves and their development. This workshop provides an overview of the principles of product management as applied in a range of industries covering both goods and services.

Who should attend?

Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management.

Some previous knowledge of basic marketing principles is assumed.

Learning outcomes

  • Deal with some of the common challenges facing product managers.
  • Understand the key elements and stages in building a product plan.
  • Understand and contribute to the product development process.
  • Evaluate your product range and suggest alternatives for performance improvement.
  • Develop appropriate product strategies based on an analysis of the lifecycles of your products.
  • Analyse a portfolio of products and understand the role of your product in its portfolio.
  • Clarify your role and responsibilities.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
13 Jul 2018 13 Jul 2018 London
11 Sep 2018 11 Sep 2018 London
06 Nov 2018 06 Nov 2018 London
14 Dec 2018 14 Dec 2018 London

Course Director

Vanessa Moon

Vanessa Moon’s experience in marketing and brand stretches over 18 years. She is a highly experienced international trainer and consultant having worked with a host of leading fmcg, retail and financial service brands. She is consistently recognised as engaging and inspiring  - with the knack of simplifying training tools and templates in ways that make them relevant and easy to implement for the business.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.