This workshop provides an essential foundation for anyone involved in project management. With a focus on the steps required to scope, plan, implement and evaluate marketing projects, it provides the grounding required to deliver on time and within budget. We also consider the ‘human factor’, encouraging project managers to promote cooperation and mutual accountability within the team.

Who should attend?

This workshop provides the perfect introduction to project management and is therefore suitable for anyone who is new to marketing or project management and would like some formal training to help build skills and confidence.

Learning outcomes

  • Understand what it really means to be a project manager and why it is an essential skill for the ambitious marketer.    
  • Scope a project and set realistic objectives while managing stakeholder expectations.    
  • Plan a project and prioritise all the tasks within the plan.    
  • Implement the project plan and organise your team to work to deadlines.    
  • Work with the team to get the best out of people so that they understand the role they are playing and the accountability they have to other team members to play their part in a successful outcome.
  • Understand why evaluation is so important.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
22 Feb 2018 22 Feb 2018 London
22 May 2018 22 May 2018 London
20 Aug 2018 20 Aug 2018 London
21 Nov 2018 21 Nov 2018 London

Course Director

Lea Raudsepp

Lea Raudsepp’s fascination with what makes people tick has permeated her entire career and she was a Marketing Project Manager before working in Learning and Development. She believes that good organisational skills along with understanding individuals and what motivates them is critical to project success. Lea likes her training to be enjoyable and as focused around delegate’s objectives as possible.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.