This course is designed to provide a framework for an international brand strategy. Give your brand a global health check and review its merits. Consider how your brands national and regional characteristics can provide a business advantage. Which brand model best suits your international ambition; global, local, standardised or adapted? Don’t let your brand get lost in translation.
Who should attend?
This advanced course is designed for people interested in growing their brand(s) value by entering into new international markets. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.