This course is for people who have used social channels, but want to develop an integrated plan, through a mix of seminar and practical exercises. It covers insight generation through to implementation, integration, measurement and how to best use the social channels. This course is not designed as a follow on to Social Media Marketing courses.

Who should attend?

The course is for those who are writing a social media strategy and managing its implementation. It is best suited to individuals who have some experience of social media marketing, so are familiar with key channels like Facebook, Twitter, YouTube, LinkedIn and blogging.

Learning outcomes

  • Understand how social media is changing marketing from push to pull
  • Learn how to integrate social media channels and develop a creative theme using customer insight
  • Build on your existing knowledge of working with the social channels
  • Develop a social media plan
  • Measure success
  • Discuss best practice use of the key social channels
  • Understand key developments in social media and how the channels are evolving
  • Use the social media planning and implementation model to ensure your organisation is set up for social media
  • Learn how to deal with a social media incident
  • Put the learning into practice using a real life case study

Course Dates

Start Date End Date Location
21 May 2019 21 May 2019 London
29 Aug 2019 29 Aug 2019 London
17 Sep 2019 17 Sep 2019 London
27 Nov 2019 27 Nov 2019 London


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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