This course is for people who have used social channels, but want to develop an integrated plan, through a mix of seminar and practical exercises. It covers insight generation through to implementation, integration, measurement and how to best use the social channels. This course is not designed as a follow on to Social Media Marketing or Social Media Masterclass.

Who should attend?

The course is for those who are writing a social media strategy and managing its implementation. It is best suited to individuals who have some experience of social media marketing, so are familiar with key channels like Facebook, Twitter, YouTube, LinkedIn and blogging.

Learning outcomes

  • Understand how social media is changing marketing from push to pull
  • Learn how to integrate social media channels and develop a creative theme using customer insight
  • Build on your existing knowledge of working with the social channels
  • Develop a social media plan
  • Measure success
  • Discuss best practice use of the key social channels
  • Understand key developments in social media and how the channels are evolving
  • Use the social media planning and implementation model to ensure your organisation is set up for social media
  • Learn how to deal with a social media incident
  • Put the learning into practice using a real life case study

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Non-Residential: £625
Member Non-Residential: £562
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
30 Aug 2018 30 Aug 2018 London
14 Sep 2018 14 Sep 2018 London
27 Nov 2018 27 Nov 2018 London


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.