By joining this course, you will develop a blueprint for internal communications media and content for your organisation, ensuring staff fully buy into what the company is trying to achieve. This workshop offers a simple and effective 8-step process to help you treat your people as internal customers, with all the benefits which that will bring.

Who should attend?

This is an introductory course, so no prior knowledge of internal communications is required. The course is not limited to those in the marketing discipline. Although internal communications often falls nowadays within the remit of marketing, many other descriptions are used – Workforce Enablement, or Employer Branding, for instance – so many other functions would also find it useful. This workshop is suitable for private, public and non-profit organisations.

Learning outcomes

  • Analyse your organisation – what sort of organisation are you, and what are your corporate objectives? How does this affect your 'tone of voice'?
  • Set down your specific communication objectives, both strategic and tactical.
  • Segment your audiences – rank stakeholders in order of importance and power.
  • Develop key messages and themes for each group.
  • Match communications vehicles and media to your objectives.
  • Implementation - set and follow an action plan.
  • Recognise and defuse barriers to implementation.
  • Measure the outcome – how to set appropriate key performance indicators and metrics to judge success.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
06 Mar 2018 06 Mar 2018 London
15 Jun 2018 15 Jun 2018 London
05 Sep 2018 05 Sep 2018 London
03 Dec 2018 03 Dec 2018 London

Course Director

Tony Lindley

The course director Tony Lindley has worked in senior positions in sales and marketing all his working life, as a practitioner and then as a facilitator and consultant. Combining his practitioner and communications skills, his strategic internal communications and strategic marketing programmes have been successfully delivered to thousands of delegates, who have put their learning into practice immediately within their enterprises.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.