In 2014 mobile search overtook desktop search in the UK, over £1 billion of media is spent in the mobile channel, and therefore every marketer needs to understand how mobile marketing is impacting their business. If mobile isn’t considered as part of your marketing strategy, it is likely your competitors are stealing the advantage.

This one day course will show you how mobile marketing can support your marketing goals and objectives, whether its websites, mobile apps, push notifications, programmatic or SMS, all key areas of mobile will be evaluated. This course will help you learn how to seamlessly integrate mobile into existing channels to drive traffic, conversion, engagement and revenue.

Who should attend?

This workshop is designed for people who want to get a better understanding of mobile marketing within the wider marketing mix especially from an execution and measurement perspective. Typically digital marketing execs and marketing managers would attend this course who are starting out in mobile marketing, digital marketers would also get value from knowing they are getting the fundaments right.

Learning outcomes

  • Current mobile trends
  • Why mobile is important to the marketer
  • Understand mobile marketing and the key tools and techniques.
  • Understand how to integrate mobile into the digital and traditional marketing mix
  • Creating a mobile marketing plan
  • Measurement (ROI) of mobile
  • Understand the do’s and don’ts of mobile marketing
  • Build your profile as the mobile expert in your organisation
  • Design, develop and deliver an engaging mobile marketing proposition/experience.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
19 Mar 2018 19 Mar 2018 London
17 Jul 2018 17 Jul 2018 London
28 Nov 2018 28 Nov 2018 London

Course Director

Andy Letting

Andy Letting has been running digital workshops for over 6 years and has helped hundreds of people improve their digital / mobile marketing skills, giving them the confidence to ensure mobile is a key consideration for future campaigns. Andy has been in digital marketing for over 15 years working for a range of blue chip organisations across a number of industries, including Ladbrokes, Avis, BSkyB & KFC, Andy was the lead marketer for Sky Mobile TV which successfully grew to be a key pillar within BskyB called “SkyGO”.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.