The workshop will introduce you to the fundamentals of PR, including dealing with the media, identifying appropriate PR tactics, writing press releases, developing a strategic PR campaign from scratch, and evaluating success.

Who should attend?

The programme is especially suitable for anyone who is becoming involved with PR for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.

Learning outcomes

• Understand the PR industry, its scope and value.

• Appreciate the relationship between PR and marketing.

• Develop a PR campaign, create the strategy, draft the PR plan.

• Define special uses of PR and a range of impactful PR tactics.

• Optimise relations with the media including how to write a press release.

• Define what is meant by audiences and how to identify publics.

• How to manage a campaign and set budgets.

• What to monitor and how to evaluate PR success.

• Integrate PR with digital and social media.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
02 Aug 2018 02 Aug 2018 London
23 Oct 2018 23 Oct 2018 London


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.