The workshop will introduce you to the fundamentals of PR, including dealing with the media, identifying appropriate PR tactics, writing press releases, developing a strategic PR campaign from scratch, and evaluating success.

Who should attend?

The programme is especially suitable for anyone who is becoming involved with PR for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.

Learning outcomes

  • Understand the relationship between PR and marketing.
  • Create a PR plan - either for a project or for a longer campaign.
  • Evaluate PR success.
  • Understand how the traditional and social media work.
  • Develop a range of impactful PR tactics for your organisation.
  • Identify opportunities to place stories in the media.
  • Deal with incoming media enquiries.
  • Manage on-going issues .
  • Write a press release.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
06 Feb 2018 06 Feb 2018 London
02 Aug 2018 02 Aug 2018 London

Course Director

Kerry Lee Savage

Senior communications professional Kerry Savage (MCIPR, MCIM) delivers training on a range of communications topics from public relations to management skills. Her clients include FedEx, the Charity Commission, ODEON Cinemas and the British Fashion Council. Kerry combines years of communications experience with NLP and coaching skills to ensure that learning is practical and long-lasting. She is a member of the Association for Coaching.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.