Marketing is all about innovation and creativity, which provides lots of challenges when it comes to managing the diverse range of people than marketing project teams attract. This course focuses on helping project managers to manage the detail whilst also achieving the bigger picture, with a process that keeps the project team on track and motivated whilst meeting stakeholder expectations.

Who should attend?

This course focuses on, not only, the project management process but the team skills needed to support that. It is therefore designed for new or experienced project managers without formal project management training, seeking the tools and skills needed to manage their team through to a successful project completion.

Learning outcomes

  • Be a project leader - balancing your commitment to the team and the project.
  • Define project scope, managing changes and risk.
  • Plan a project, prioritise and deliver a plan of action.
  • Work to deadlines and deliver within budget and on time.
  • Motivate individual team members and gain their buy-in.
  • Build project team understanding and manage team dynamics.
  • Set up rigorous devices for controlling the project life cycle, leaving maximum freedom for the creative marketing process to continue.
  • Understand the difference between a problem and a crisis and learn how to cope.
  • Manage stakeholder expectations.
  • Evaluate the success of a project.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Residential: £1,250
Non-Residential: £1,160
Member Residential: £1,125
Member Non-Residential: £1,044
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
10 Oct 2018 11 Oct 2018 London
04 Dec 2018 05 Dec 2018 London

Course Director

Lea Raudsepp

Lea Raudsepp’s fascination with what makes people tick has permeated her entire career and she was a Marketing Project Manager before working in Learning and Development. She believes that good organisational skills along with understanding individuals and what motivates them is critical to project success. Lea likes her training to be enjoyable and as focused around delegate’s objectives as possible.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.