This event provides you with a clear understanding of how to ensure everyone in the sales team knows precisely what they need to do to succeed. Not only that, but they'll be fired up and motivated to achieve these goals.  We'll arm you with a toolbox of skills, knowledge and strategies to enable you to drive high levels of success as a 21st century sales manager.

Who should attend?

This course is for established sales managers who wish to improve their performance, those about to move into a sales management role, salespeople with some sales management responsibility and for all those who want to understand more about this challenging role.

Learning outcomes


  • Set meaningful objectives for individuals and the team as a whole.
  • Use sales meetings to galvanise team enthusiasm and boost performance.
  • Manage underperformance.
  • Keep top performers motivated.
  • Build and develop the skills of the team.
  • Recruit the right people for the team.
  • Accurately forecast sales.
  • Identify the quantity of activity required in order to achieve the sales plan.
  • Ensure the team is doing the right things in the right way to achieve results (all about quality).
  • Prioritise day-to-day sales management activities in order to maximise achievement of sales through others.


Residential: £1,875
Non-Residential: £1,695
Member Residential: £1,688
Member Non-Residential: £1,526
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
09 May 2018 11 May 2018 London
05 Nov 2018 07 Nov 2018 Moor Hall

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.