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Overview

Whether you’re producing traditional ads, brochures and direct mail or creating e-shots or content for digital media, this course will give you a great foundation in the fundamentals of the writing craft. You’ll practise writing headlines and examine the way copywriters change content and style for different readers. As the day progresses, you’ll also discuss approaches to different media.

We'll cover topics from writing effective headlines and adapting content and style for your reader to writers' golden rules, and the challenges and opportunities presented by different media.

Who should attend?

  • Marketing and communications practitioners who are expected to write or review copy as part of their role.
  • Graphic designers and art directors who want a better appreciation of copy.
  • Junior and aspiring copywriters.

Learning outcomes

  • Essential principles of good copywriting and advice on style.
  • Tips and techniques for headline writing.
  • Best practice for combining words and images.
  • Tailoring copy for specific target audiences.
  • The challenges and opportunities presented by different media.

Course Dates

Start Date End Date Location
25 Oct 2018 25 Oct 2018 Edinburgh
12 Nov 2018 12 Nov 2018 London
13 Nov 2018 13 Nov 2018 Birmingham
07 Dec 2018 07 Dec 2018 London
04 Jan 2019 04 Jan 2019 London
28 Jan 2019 28 Jan 2019 London
07 Feb 2019 07 Feb 2019 London
26 Feb 2019 26 Feb 2019 London
13 Mar 2019 13 Mar 2019 London
28 Mar 2019 28 Mar 2019 Manchester
16 Apr 2019 16 Apr 2019 London
02 May 2019 02 May 2019 London
03 Jun 2019 03 Jun 2019 London
04 Jun 2019 04 Jun 2019 Manchester

Course Director

Phil Woodford

Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe INSEEC. He blogs at www.108thstreet.co.uk

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.