Whether you’re producing traditional ads, brochures and direct mail or creating e-shots or content for digital media, this course will give you a great foundation in the fundamentals of the writing craft. You’ll practise writing headlines and examine the way copywriters change content and style for different readers. As the day progresses, you’ll also discuss approaches to different media.
We'll cover topics from writing effective headlines and adapting content and style for your reader to writers' golden rules, and the challenges and opportunities presented by different media.
|Start Date||End Date||Location|
|23 Aug 2018||23 Aug 2018||London|
|04 Sep 2018||04 Sep 2018||London|
|24 Sep 2018||24 Sep 2018||London|
|25 Sep 2018||25 Sep 2018||Manchester|
|17 Oct 2018||17 Oct 2018||London|
|25 Oct 2018||25 Oct 2018||Edinburgh|
|12 Nov 2018||12 Nov 2018||London|
|13 Nov 2018||13 Nov 2018||Birmingham|
|07 Dec 2018||07 Dec 2018||London|
|04 Jan 2019||04 Jan 2019||London|
|28 Jan 2019||28 Jan 2019||London|
|07 Feb 2019||07 Feb 2019||London|
|26 Feb 2019||26 Feb 2019||London|
|13 Mar 2019||13 Mar 2019||London|
|28 Mar 2019||28 Mar 2019||Manchester|
|16 Apr 2019||16 Apr 2019||London|
|02 May 2019||02 May 2019||London|
|03 Jun 2019||03 Jun 2019||London|
|04 Jun 2019||04 Jun 2019||Manchester|
Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe INSEEC. He blogs at www.108thstreet.co.uk
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.