Whether you’re producing traditional ads, brochures and direct mail or creating e-shots or content for digital media, this course will give you a great foundation in the fundamentals of the writing craft. You’ll practise writing headlines and examine the way copywriters change content and style for different readers. As the day progresses, you’ll also discuss approaches to different media.

We'll cover topics from writing effective headlines and adapting content and style for your reader to writers' golden rules, and the challenges and opportunities presented by different media.

Who should attend?

  • Marketing and communications practitioners who are expected to write or review copy as part of their role.
  • Graphic designers and art directors who want a better appreciation of copy.
  • Junior and aspiring copywriters.

Learning outcomes

  • Essential principles of good copywriting and advice on style.
  • Tips and techniques for headline writing.
  • Best practice for combining words and images.
  • Tailoring copy for specific target audiences.
  • The challenges and opportunities presented by different media.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
23 Aug 2018 23 Aug 2018 London
04 Sep 2018 04 Sep 2018 London
24 Sep 2018 24 Sep 2018 London
25 Sep 2018 25 Sep 2018 Manchester
17 Oct 2018 17 Oct 2018 London
25 Oct 2018 25 Oct 2018 Edinburgh
12 Nov 2018 12 Nov 2018 London
13 Nov 2018 13 Nov 2018 Birmingham
07 Dec 2018 07 Dec 2018 London

Course Director

Phil Woodford

Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe INSEEC. He blogs at www.108thstreet.co.uk


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.