This 1.5 day course is for marketers interested in learning how to create more impactful marketing communications and campaigns that will help customers make faster, better choices. Delivered through a blend of seminars and practical exercises, this programme will expose you to new skills to enhance the customer experience, increase sales, and protect your business from reputational damage.

Who should attend?

This course is for marketing professionals interested in applying new persuasion techniques to improve the results of their marketing programmes in our complex, fast-changing digital era. It is ideal for anyone involved in developing marketing and PR materials, new product development, and digital platform owners.

Learning outcomes

  • How the human brain makes decisions and what this means for your marketing programmes.
  • The natural biases that affect how people make decisions online and offline.
  • Powerful persuasion instruments for more hard-hitting, results-focused campaigns.
  • Creative choice architecture, design and pricing techniques to accelerate the customer journey.
  • How the social media era has changed the rules for customer decision-making and what you can do about it.
  • Principles for more informed marketing ethics and compliance decisions in a world of increasing transparency.


Residential: £960
Non-Residential: £870
Member Residential: £864
Member Non-Residential: £783
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
23 Oct 2017 24 Oct 2017 Moor Hall

Course Director

Allister Frost

Allister is a Chartered Marketer with over 25 years of experience in the marketing industry. He is a Course Director for the CIM. As Microsoft’s former Head of Digital Marketing Strategy he oversaw the transformation of major brands including Windows and Office.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.