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Overview

Search Engine Marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge. This practical SEM course will take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. The result will be better search campaigns and confidence in dealing with both internal teams and external agencies.

Who should attend?

This SEO/SEM training course is aimed at any marketer seeking to understand how to plan and work with this essential channel in today’s increasingly digital world. The search marketing course structure assumes you are planning, or do use, Google or Bing as promotional channels to your audience and need to plan the tactics of SEO and PPC to deliver success. 

Learning outcomes

  • Knowledge of the terminology and best practice of SEM, SEO and PPC.
  • Judge a search agency/consultant’s abilities.
  • Look for ‘red flags’ for poor quality work.
  • How to integrate search with social media campaigns.
  • Planning Search Marketing into both on and offline campaigns.
  • Google AdWords campaign fundamentals.
  • How to plan future proof SEO.
  • Essential SEO to make a website more search engine friendly.
  • Simple link building for any company.
  • Measurement in a keyword “(not provided)” world.

Pricing

Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
16 Jan 2018 16 Jan 2018 London
12 Mar 2018 12 Mar 2018 London
01 Jun 2018 01 Jun 2018 London
17 Sep 2018 17 Sep 2018 London
29 Nov 2018 29 Nov 2018 London

Course Director

Graham Hansell

Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns through to large global digital marketing programmes. He excels in delivering his wide experience to delegates within an easy to understand framework and using practical real world examples.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.