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The purpose of this course is to enable marketers to plan social media activities that are results focused and that generate return on investment (ROI).

Delegates will be given the tools and know-how to measure their social media effectiveness, research their audience’s needs and behaviour, and understand the changes they need to make to their messages and delivery in order to convert their fans and followers into enquiries, leads, and sales.

Who should attend?

If you’re already ‘doing’ social media but want to do it better, then this course is for you. We assume that you’re familiar with all the relevant platforms (Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn) and want to focus on how to get more out of them.

Learning outcomes

  • Understand the importance of social media within your organisation
  • Be able to audit your social media activity so you have clarity on what’s working and what isn’t
  • Have advanced insights into your audience and their needs so you can better engage with them
  • Develop a social media strategy that’s results focused
  • Be accountable for your efforts by being able to monitor and measure return on investment (ROI)
  • Focus your efforts so you can achieve maximum results with the minimum effort

Course Dates

Start Date End Date Location
28 Jan 2019 28 Jan 2019 London
28 Feb 2019 28 Feb 2019 London
28 Mar 2019 28 Mar 2019 London
30 Apr 2019 30 Apr 2019 London
28 May 2019 28 May 2019 London
11 Jun 2019 11 Jun 2019 Birmingham
26 Jun 2019 26 Jun 2019 London

Course Director

Danny Bermant

Danny Bermant has over 15 years’ experience in Digital Marketing and is one of the UK’s top lead-generation experts. He helps owners, CEOs and MDs of businesses typically turning over £750k- £5m engineer online sales funnels that deliver a reliable stream of leads, enquiries and sales. He has a particular interest in B2B and as well as regularly delivering training courses, Danny is a sought-after speaker. He has also published widely on Digital Marketing.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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