The purpose of this course is to enable marketers to plan social media activities that are results focused and that generate return on investment (ROI).

Delegates will be given the tools and know-how to measure their social media effectiveness, research their audience’s needs and behaviour, and understand the changes they need to make to their messages and delivery in order to convert their fans and followers into enquiries, leads, and sales.

Who should attend?

If you’re already ‘doing’ social media but want to do it better, then this course is for you. We assume that you’re familiar with all the relevant platforms (Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn) and want to focus on how to get more out of them.

Learning outcomes

  • Understand the importance of social media within your organisation
  • Be able to audit your social media activity so you have clarity on what’s working and what isn’t
  • Have advanced insights into your audience and their needs so you can better engage with them
  • Develop a social media strategy that’s results focused
  • Be accountable for your efforts by being able to monitor and measure return on investment (ROI)
  • Focus your efforts so you can achieve maximum results with the minimum effort


Non-Residential: £625
Member Non-Residential: £562
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
27 Feb 2018 27 Feb 2018 London
26 Mar 2018 26 Mar 2018 London
24 Apr 2018 24 Apr 2018 London
24 May 2018 24 May 2018 London
12 Jun 2018 12 Jun 2018 Birmingham
25 Jun 2018 25 Jun 2018 London
24 Jul 2018 24 Jul 2018 London
20 Aug 2018 20 Aug 2018 London
17 Sep 2018 17 Sep 2018 London
26 Sep 2018 26 Sep 2018 Manchester
24 Oct 2018 24 Oct 2018 Edinburgh
30 Oct 2018 30 Oct 2018 London
26 Nov 2018 26 Nov 2018 London
13 Dec 2018 13 Dec 2018 London

Course Director

Danny Bermant

Danny Bermant has over 15 years’ experience in Digital Marketing and is one of the UK’s top lead-generation experts. He helps owners, CEOs and MDs of businesses typically turning over £750k- £5m engineer online sales funnels that deliver a reliable stream of leads, enquiries and sales. He has a particular interest in B2B and as well as regularly delivering training courses, Danny is a sought-after speaker. He has also published widely on Digital Marketing.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.