Sponsorship can deliver great results, but can be challenging to select, negotiate, manage and evaluate. This programme seeks to address those issues.

Who should attend?

This course is for marketers and managers who are responsible for buying, selling or managing sponsorship arrangements within their organisation.

Learning outcomes

  • Move away from an ‘us’ and ‘them’ view of sponsorship buyers and sellers.
  • Know precisely who you need to talk to, how and why.
  • Clarify your sponsorship ‘philosophy’ and objectives.
  • Plan and monitor your sponsorship revenue and spending.
  • Formulate and develop the right sponsorship proposition(s) for your needs.
  • Challenge your comfort zone in the quest for creative opportunities.
  • Negotiate effectively with your sponsorship partners.
  • Make time for planning, monitoring and making sure all parties deliver.
  • Utilise project and relationship evaluation tools.
  • Sharpen up your longer-term objectives, targets and strategy.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
16 Oct 2018 16 Oct 2018 London

Course Director

Richard John

A highly qualified, experienced, creative and innovative business, training, management and marketing consultant with over 20 years’ experience in a variety of major international organisations; Richard is currently MD of a successful business consultancy.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.