Turbo-charge your website/app with best practice UX (User Experience) skills!  We’ll show you lots of practical ways to improve your website/app’s return-on-investment and transform your website/app into the best sales tool it can possibly be! Topics include: design guidelines (homepages, products pages, forms, navigation…), writing for the web, persuasion tactics and mobile design. 

Who should attend?

Ideal for anyone involved in digital marketing – site owners, managers and/or graphic designers. Some experience of website technology and terminology is preferred but not essential.

Learning outcomes

  • How customers behave online.
  • User-centred design process.
  • Researching your customers (card sorting, personas...).
  • Design principles (expectations, structure, navigation…).
  • Writing for the web.
  • Page design guidelines (homepage, product page, forms...).
  • Persuasion tactics (six principles, paradox of choice...).
  • Mobile issues (download speeds, legibility, touch targets…).
  • Testing your designs (usability testing, eyetracking, metrics…).


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location

Course Director

Tim Fidgeon

Tim has been working in Digital Marketing for the past 14 years - with extensive international experience of working both client-side and within the agency environment. He has helped organisations of all shapes and sizes – from SMEs to multinationals – to exploit Digital Marketing best practices. He has worked with: Amnesty International, BBC, General Motors, Oxfam, T-Mobile and the World Health Organisation.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.