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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Learn how to approach a strategic process of conversion rate optimisation where you will learn how to implement a robust conversion optimisation methodology and culture which can deliver huge and real uplifts in conversion rate, sales revenue and profitability.
This course would be ideal for ecommerce managers and heads of ecommerce, digital marketing managers and senior managers within online businesses including ecommerce, retail, SAAS and B2B.
• Fundamentals of CRO and what it can achieve with real world examples
• Digital analytics - how to conduct an audit and use analytics to find conversion opportunities
• Methods of conversion and qualitative research - how to look for insights within different research methodologies and principles
• Different testing and optimisation strategies
• Testing prioritisation, QA and analysis done right
• How to implement CRO into your business; the right team, the right attitude and expectations
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