This practical SEO training course shows how to plan your search engine optimisation, keyword research, competitors, measurement and both on site and off site tactics that will increase natural search traffic and resulting customers. It will show delegates how to use SEO tactics to win new customers, ensure existing customers are able to find what they are looking for and to create profitable and sustainable online business.
This workshop follows on from our introductory Search Engine Marketing (SEM) course (1157).

Who should attend?

Marketing or web managers who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning and running SEO programs, or have attended our one day introductory Search Engine Marketing course.
To maximise the value of the course, delegates can bring access to their own Google Webmaster Tools and Google Analytics accounts and raise any SEO programme specific issues.

Learning outcomes

• The four principle SEO signal groups that drive success in natural search
• Keyword and SEO research
• How to build a ROI model
• Identifying the existing strengths of your website and how to improve them
• Apportioning SEO spend
• Collecting, measuring and managing SEO reporting
• The right SEO mix for your market
• Building your own SEO toolbox
• SEO copywriting
• Integrating social media and your SEO program
• Selecting and working with an SEO
• Improving SEO
• Optimisation for web, video, shopping etc.

Course Dates

Start Date Days Location
21 Nov 2019 1 London
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26 Mar 2020 1 London
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28 May 2020 1 London
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Course Director

Graham Hansell

Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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