Agile Marketing Project Management

Overview

Digital and offline marketing projects often have changing priorities requiring fast adaption. This workshop focuses on the use of flexible Agile project management approaches to help us keep flexibility at the heart of our project scoping, planning, development and efficient delivery. In addition, we focus on how to engage and lead colleagues more effectively and achieve greater team productivity and success.

You will learn the key principles of adaptable project planning and delivery, aligned to best-practice waterfall and iterative project management techniques. You will also explore Sprints, Scrum and Kanban methodologies, together with Agile frameworks and tools. 

The highly interactive workshop will introduce practical approaches and provide you with the opportunity to apply learning outcomes to your own bespoke plans and projects. 

Who should attend?

This course is for everyone working on digital and/or offline marketing projects, needed a more versatile and adaptable approach to improve their project scoping, planning, delivery and virtual team collaboration capabilities. 

Learning outcomes

• Understand the ‘must-have’ principles and skills required for versatile project planning and lifecycle success 
• Explore waterfall v’s iterative project management frameworks and how to practically apply them to strategic marketing project execution 
• Discover how to navigate the Agile ‘Manifesto & Values’ to maximise your project team mindset and engagement 
• Learn the practical applications of Agile Sprints, Scrum and Kanban development methodologies and the strategic team roles and responsibilities required 
• Develop a high-quality ‘what, when and how’ highly collaborative communication and team management plan