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    This advanced course equips you with in-depth knowledge of AI strategies and techniques to enhance your copywriting expertise and keep you one step ahead. You’ll learn how to successfully harness, customise and train your own generative AI models, enabling you to optimise your content, save time and stand out.

    This masterclass takes you beyond basic AI copywriting. It involves hands-on exercises, in-depth discussions and expert feedback. You’ll learn how to apply advanced prompt-writing techniques, customise ChatGPT to align with your brand’s voice, integrate GenAI models into your copywriting workflow – and discover how to build your own GPT (no coding experience needed). You’ll also gain a deeper understanding of the ethical considerations, preparing your business for more responsible AI usage.

    To further enhance your skills, you’ll have a short amount of time to craft effective prompts for AI video and image generation tools like Midjourney, DALL.E and Runway. This knowledge will enable you to create unique videos and images to support your content creation projects.

    Who should attend?

    Copywriters and content creators with a working knowledge of AI tools, aiming to augment their skills, save time, boost productivity and create content that stands out.

    Learning outcomes

    • Gain an advanced understanding of the features, functionalities and limitations of Generative AI copywriting tools including Claude, ChatGPT, Gemini and Copilot.
    • Improve efficiency and productivity by integrating AI-powered tools into your copywriting workflow, from ideation and research to content planning and writing
    • Increase your success with Generative AI models by equipping yourself with a wide range of prompt-writing techniques. This includes chain-of-thought, iterative and model-guided prompting
    • Break free from ChatGPT’s default tone and learn how to generate outputs that align more closely with your brand tone of voice and messaging
    • Understand how to train your own customised GPT, enabling you to deliver an unparalleled range of fine-tuned results
    • Successfully integrate your copywriting expertise with leading-edge AI tools for increased creativity, higher productivity and more impactful content
    • Master prompts and parameters for AI video and image-generation tools such as Midjourney and DALL.E. This knowledge will help you generate unique videos and images to complement your blogs, presentations and social media posts
    • Gain a deeper understanding of the ethical considerations and implications of using AI for copywriting, laying the foundations for responsible usage across your business

    While this workshop typically features ChatGPT, Claude, Copilot, Gemini, Midjourney, DALL.E. and Runway and we remain flexible to incorporate newly available AI tools. All tools are free to use.  


    "Probably one of the best CIM courses I have been on. The content was well-pitched and true to the course outline and learning objectives. The Course Director was very affable and clearly an expert in her field. Having the benefit of being a smaller group helped and ensured great opportunities for discussion and sharing.”

    Sarah Robins Digital Marketing Director – UK Marketing and Communications CGI

    Course Dates

    Start Date Duration Location
    23 Jul 2024 1d Virtual
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    15 Aug 2024 1d Virtual
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    08 Oct 2024 1d Virtual
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    03 Dec 2024 1d Virtual
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    Course Director

    Kerry Harrison

    Kerry is an award-winning AI consultant and copywriter, specialising in using artificial intelligence to augment human creativity. Over the last five years, she has co-created the world’s first AI gin, crafted an AI Queen’s speech for Wired Magazine, brought the award-winning Cheltenham Science Festival AI curator to life – and has spoken about AI both nationally and internationally. She has won two DMA Awards for Best Use of AI and is a resident at the Pervasive Media Studio in Bristol.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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