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    Overview

    This advanced course equips you with in-depth knowledge of AI strategies and techniques to enhance your copywriting expertise and keep you one step ahead. You’ll learn how to successfully mesh your writing skills with the latest AI tools, enabling you to optimise your content, save time and stand out.

    This masterclass takes you beyond basic AI copywriting. It involves hands-on exercises, in-depth discussions and expert feedback. Throughout the day, you’ll master detailed prompt-writing techniques and use AI to advance your research, planning and content-creation processes. You’ll also gain a deeper understanding of the ethical considerations, preparing your business for more responsible AI usage. To further enhance your skills, you’ll have some time to craft effective prompts for AI image-generation tools like Midjourney and DALL.E. This knowledge will help you create unique images and illustrations to support your writing projects.

    Who should attend?

    Copywriters, marketers, and content creators with a working knowledge of AI copywriting tools, aiming to augment their skills, save time and create content that stands out.

    Learning outcomes

    • Gain an advanced understanding of the features, functionalities and limitations of AI copywriting tools including Claude, ChatGPT, Gemini and Copilot
    • Discover how AI-powered tools can enhance and accelerate your research, ideation and content planning processes
    • Combine well-crafted prompts, creativity, and AI models to create impactful copy structures, headlines and first drafts
    • Learn how to customise AI-generated content to align with brand identity, tone and audience preferences
    • Increase your success with ChatGPT by equipping yourself with a wide range of prompt-writing techniques. This includes chain-of-thought, iterative and model-guided prompting
    • Successfully integrate your copywriting expertise with leading-edge AI tools for increased creativity, higher productivity and more impactful content
    • Master prompts and parameters for AI image-generation tools such as Midjourney and DALL.E. This knowledge will help you generate unique images to complement your blogs, presentations and social media posts
    • Gain a deeper understanding of the ethical considerations and implications of using AI for copywriting, laying the foundations for responsible usage across your business

    While this workshop typically features ChatGPT, Claude, Copilot, Gemini, Midjourney, DALL.E. and Runway and we remain flexible to incorporate newly available AI tools. All tools are free to use.  

    Course Dates

    Start Date Duration Location
    18 Mar 2024 1d Virtual
     
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    23 Apr 2024 1d Virtual
     
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    21 May 2024 1d Virtual
     
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    18 Jun 2024 1d Virtual
     
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    23 Jul 2024 1d Virtual
     
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    15 Aug 2024 1d Virtual
     
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    Course Director

    Kerry Harrison

    Kerry is an award-winning AI consultant and copywriter, specialising in using artificial intelligence to augment human creativity. Over the last five years, she has co-created the world’s first AI gin, crafted an AI Queen’s speech for Wired Magazine, brought the award-winning Cheltenham Science Festival AI curator to life – and has spoken about AI both nationally and internationally. She has won two DMA Awards for Best Use of AI and is a resident at the Pervasive Media Studio in Bristol.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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