AI Copywriting Masterclass

Overview

This advanced course equips you with in-depth knowledge of AI strategies and techniques to enhance your copywriting expertise and keep you one step ahead. You’ll learn how to successfully harness, customise and train your own generative AI models, enabling you to optimise your content, save time and stand out.

This masterclass takes you beyond basic AI copywriting. It involves hands-on exercises, in-depth discussions and expert feedback. You’ll learn how to apply advanced prompt-writing techniques, customise ChatGPT to align with your brand’s voice, integrate GenAI models into your copywriting workflow – and discover how to build your own GPT (no coding experience needed). You’ll also gain a deeper understanding of the ethical considerations, preparing your business for more responsible AI usage.

To further enhance your skills, you’ll have a short amount of time to craft effective prompts for AI video and image generation tools like Midjourney, DALL.E and Runway. This knowledge will enable you to create unique videos and images to support your content creation projects.

Who should attend?

Copywriters and content creators with a working knowledge of AI tools, aiming to augment their skills, save time, boost productivity and create content that stands out.

Learning outcomes

• Gain an advanced understanding of the features, functionalities and limitations of Generative AI copywriting tools including Claude, ChatGPT, Gemini and Copilot.
• Improve efficiency and productivity by integrating AI-powered tools into your copywriting workflow, from ideation and research to content planning and writing
• Increase your success with Generative AI models by equipping yourself with a wide range of prompt-writing techniques. This includes chain-of-thought, iterative and model-guided prompting
• Break free from ChatGPT’s default tone and learn how to generate outputs that align more closely with your brand tone of voice and messaging
• Understand how to train your own customised GPT, enabling you to deliver an unparalleled range of fine-tuned results
• Successfully integrate your copywriting expertise with leading-edge AI tools for increased creativity, higher productivity and more impactful content
• Master prompts and parameters for AI video and image-generation tools such as Midjourney and DALL.E. This knowledge will help you generate unique videos and images to complement your blogs, presentations and social media posts
• Gain a deeper understanding of the ethical considerations and implications of using AI for copywriting, laying the foundations for responsible usage across your business

While this workshop typically features ChatGPT, Claude, Copilot, Gemini, Midjourney, DALL.E. and Runway and we remain flexible to incorporate newly available AI tools. All tools are free to use.