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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
The emergence of AI technologies has had a significant impact on B2B marketing, transforming the industry and presenting a wealth of remarkable opportunities. AI has revolutionised analysis, advertising, and lead generation, unlocking unparalleled potential to enhance marketing and business performance.
Navigating this vast array of AI technology can be overwhelming, leaving B2B marketers with questions on where to begin and which AI marketing technologies to consider. This one-day course aims to address these questions and provide comprehensive insights into the diverse applications of AI in B2B marketing. We will explore the latest AI technologies within the context of B2B marketing, specifically focusing on how AI can enhance lead generation, capture invaluable customer and organisational insights, facilitate the creation of compelling B2B content, enable personalised marketing strategies, and more.
By the end of this course, you will possess a comprehensive understanding of the various AI tools available for B2B marketing and how they can be effectively leveraged. With this knowledge, you will be equipped to make informed decisions and harness the power of AI to optimise your marketing efforts and drive business success.
This course will show you how to harness the full potential of the latest AI tools and technologies in B2B marketing. You will discover how to effectively utilise AI tools to drive success in key areas such as lead generation, customer insights, personalisation, customer journey mapping, and content marketing.
During the day we will be using the following AI tools (note – this tool list may change based on changes from the companies themselves): Delve.ai; Lusha, Chatgpt, Oppwiser, Chatsonic, Wordtune, Wepik, Colossyan or Synthesia, Slides.ai, Stability.ai (stable diffusion) Notion.so. Each of these tools have free or trial versions to use, and you will be asked to sign up prior to the course.
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