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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This course explores the influential impact of AI-driven tools on optimising marketing practices, with a focus on streamlining efficiencies and workflows. We will analyse the dynamic AI landscape, gaining valuable insights into industry updates, major players, and essential strategies for adopting an AI-centric approach. Through practical demos and hands on application, we will provide a comprehensive understanding of the popular AI tools and their practical applications throughout the customer journey, spanning from content creation to customer insights. By the end of the day, you'll confidently navigate the AI landscape and effectively apply diverse AI-driven marketing tools at each stage of the customer journey, empowering your marketing strategies with AI-driven insights and innovation.
This course is tailored for marketers looking to effectively integrate AI technologies, as well as those seeking a comprehensive understanding of various AI tools used in marketing. It is ideally suited for individuals with a basic understanding of AI's applications in marketing and want to take it to the next level.
While this workshop typically includes established AI tools, we remain flexible in our approach to incorporate newly available options.
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