AI Marketing Strategy and Tools

Overview

This course explores the influential impact of AI-driven tools on optimising marketing practices, with a focus on streamlining efficiencies and workflows. We will analyse the dynamic AI landscape, gaining valuable insights into industry updates, major players, and essential strategies for adopting an AI-centric approach. Through practical demos and hands on application, we will provide a comprehensive understanding of the popular AI tools and their practical applications throughout the customer journey, spanning from content creation to customer insights. By the end of the day, you'll confidently navigate the AI landscape and effectively apply diverse AI-driven marketing tools at each stage of the customer journey, empowering your marketing strategies with AI-driven insights and innovation.

Who should attend?

This course is tailored for marketers looking to effectively integrate AI technologies, as well as those seeking a comprehensive understanding of various AI tools used in marketing. It is ideally suited for individuals with a basic understanding of AI's applications in marketing and want to take it to the next level.

Learning outcomes

• Investigate the current AI landscape, including current trends, key industry players, and the evolution of AI technologies
• Cultivate an AI mindset, integrating ethical considerations and societal implications within AI development and use
• Using generative AI for content creation, customer insights, and marketing analytics
• Review leading generative AI tools, assessing features, capabilities, and suitability across applications
• Evaluate the differences between free and paid AI tools, considering their functionalities, potential limitations, and to develop a framework for selecting tools.
• Explore the use of AI across text, audio, video, and image content creation (including Chat GPT, Claude, Gemini, Midjourney, DALL-E)
• Explore AI's diverse applications in software development, coding, analytics, customer service, and productivity enhancement
• Apply AI methodologies to improve the customer journey across the marketing funnel for enhanced insights and engagement
• Develop tailored AI-driven marketing strategies using advanced tools to refine customer interactions and optimise campaigns

While this workshop typically includes established AI tools, we remain flexible in our approach to incorporate newly available options.