Marketing planning allows an organisation to bring together all the elements of marketing, thereby providing clear direction in relation to the key marketing value drivers. This course is designed to help you write better marketing plans by providing a clear framework. You will apply the principles presented to a case situation that will help to reinforce your learning in a fun and interactive environment, making application easier back at work.

Who should attend?

This course is especially useful for managers and executives having to prepare a marketing plan for the first time or you may want to review the effectiveness of your current plans against best practice guidelines. Senior managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by marketing specialists.

Learning outcomes

• Defining marketing and the marketing planning process
• Marketing audit including macro, micro and internal analysis summarised into a SWOT and key issues analysis
• Setting objectives and generating alternative growth strategies
• Market segmentation, targeting and positioning
• The outline marketing mix
• Implementation and control - including the process of planning, Gantt charts and measurement approaches
• Marketing Plan Framework in 4 pages
• Action planning and review

Course Dates

Start Date Days Location
06 Jun 2019 1 London
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12 Sep 2019 1 London
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04 Dec 2019 1 London
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Course Director

Debbie Clewes

Debbie Clewes has run, for over 20 years, workshops on Strategic Planning, Brand Management and NPD and longer tailored in-company programmes working with many organisations including Rolls Royce, McCains, BHF, American Express and John Lewis. Debbie has written articles and revision texts on strategic marketing and is often asked to consult and speak on the subject.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.


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