20%* off all training courses booked in July. Use code: SUMMER20 *T&Cs apply

Discount (SUMMER20) applies to training courses running in July, August and September 2019. See full terms and conditions.


Marketing planning allows an organisation to bring together all the elements of marketing, thereby providing clear direction in relation to the key marketing value drivers. This course is designed to help you write better marketing plans by providing a clear framework. You will apply the principles presented to a case situation that will help to reinforce your learning in a fun and interactive environment, making application easier back at work.

Who should attend?

This course is especially useful for managers and executives having to prepare a marketing plan for the first time or you may want to review the effectiveness of your current plans against best practice guidelines. Senior managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by marketing specialists.

Learning outcomes

• Defining marketing and the marketing planning process
• Marketing audit including macro, micro and internal analysis summarised into a SWOT and key issues analysis
• Setting objectives and generating alternative growth strategies
• Market segmentation, targeting and positioning
• The outline marketing mix
• Implementation and control - including the process of planning, Gantt charts and measurement approaches
• Marketing Plan Framework in 4 pages
• Action planning and review

Course Dates

Start Date Days Location
12 Sep 2019 1 London
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04 Dec 2019 1 London
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Course Director

Debbie Clewes

Debbie is a very experienced trainer and consultant working with the CIM for many years delivering tailored in-company brand workshops across sectors including Tesco, RBS, Rolls Royce and ICRC. She also helps managers achieve their professional qualifications on the CIM Diploma in Professional Marketing and the Marketing Leadership Programme. Debbie is very positive, friendly and engaging and is genuinely interested in her delegates and their individual needs. She is focused on presenting the most useful branding principles and frameworks and working collaboratively to apply these to practice helping inspire change and improve performance.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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