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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
There's real potential for your B2B communications to motivate key influencers and decision-makers. In this interactive one-day workshop, you'll learn how to craft copy and content which engages people from the outset and encourages them to call or email.
The course explores the distinction between copy and content and then moves on to look at the role of storytelling within B2B. You will learn useful tips for writing in the online environment and explore the potential of personas in helping you to target your audience. In the afternoon, there are sessions on editing and headline creation, as well as a brief tour of some specific genres of writing.
All the examples and exercises are focused specifically on B2B and recognise both the constraints and opportunities that you're likely to face. You will have the opportunity to work collaboratively and will receive constructive commentary from the course director.
This course is ideal for any marketer or content manager, writing for B2B or critically appraising the writing of in-house colleagues or agency staff. Those with some copywriting experience looking to improve skills will benefit most.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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