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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Touchpoints are the myriad of interactions that collectively deliver a great brand experience. Delegates will consider how touchpoints affect brand reputation, experience and expectation. They will learn how values influence the brand experience via employees and external influences. The course covers design and its place at the heart of the brand experience. We review sensory branding; sight, sound, touch, smell and taste. The day includes methods to audit and map the brand experience.
The Brand Touchpoints course is designed for delegates that need a strategy to assess their brand experience. The day provides attendees with insights and tools to measure their brand’s performance by evaluating their customer journey and identifying areas for improvement.
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