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Overview

Marketers have a significant role to play in how businesses respond to the complex and game-changing challenges of climate change. This course, accredited by The Carbon Literacy Trust, enables you to formally certify a Carbon Literate Citizen.

The programme is designed to help you proves that you are awareness of the carbon costs and impacts of everyday activities on people and the plant. It also proves that you the ability and motivation to reduce emissions on an individual, community and organisational basis.

Attending this certified course, helps you understanding the science of climate change, the carbon cycle, carbon budgets, carbon trading, ESG, Net Zero, Scope 1, 2 and 3, UN SDGs, circular economy, regenerative business, co-benefits of climate action, climate justice, changing legislation, and connect these challenges to the role you play as a marketer from both a business and personal perspective.

Who should attend?

This course is designed for marketers and business owners looking to take the lead on sustainable practice and corporate social responsibility This course is delivered over 8 hours (to include pre-work from delegates plus 7 hours of virtual training).

Learning outcomes

  • Become a Carbon Literate Citizen certified by the Carbon Literacy Trust
  • Understand the sustainable and responsible marketing landscape
  • Understand the science of climate change, the carbon cycle, carbon budgets, carbon trading, ESG, Net Zero, Scope 1, 2 and 3, UN SDGs, circular economy, regenerative business, co-benefits of climate action, climate justice and changing legislation
  • Develop sustainability-focused marketing and communication skills and frameworks
  • Work through a range of best practice sustainability case studies

Certification Information

On completion of this training, you will have 2 weeks from the end of the training to submit your ‘Evidence Form’, which outlines actions you will take personally and professionally to work towards positive shifts and impact. Certification fees are included in your course training fees.

Course Dates

Start Date Duration Location
06 Sep 2022 1d Virtual
 
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15 Nov 2022 1d Virtual
 
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12 Jan 2023 1d Virtual
 
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Course Director

Michelle Carvill

Michelle Carvill is an experienced senior marketer, digital agency founder, marketing consultant and five times published author, CIM Course Director and trainer. Her latest book 'Sustainable Marketing - How to drive profits with purpose', was published by Bloomsbury in Jan 2021. Michelle qualified in Sustainable and Inclusive Leadership (SAIL) at Nottingham Trent University, and she is also certified as Carbon Literate and an accredited Carbon Literacy Trainer with the Carbon Literacy Trust. Over the past decade Michelle has worked in professional services, finance, retail, education, healthcare, manufacturing and public sectors. From a sustainable business and marketing perspective, Michelle currently supports a global manufacturer steering Carbon Negative programmes across key stakeholders. More broadly, her clients include start-ups through to larger global organisations, such as WABCO, PwC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and Norbord/West Fraser. Michelle is co-host of the 'Can Marketing Save the Planet' podcast, interviewing thought-leaders, authors and practitioners and driving critical conversations around the role of responsible business and sustainable transformation.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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