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    Virtual

    Overview

    Marketers have a significant role to play in how businesses respond to the complex challenges of climate change. This course, accredited by The Carbon Literacy Trust, enables you to formally certify as a Carbon Literate citizen. It is the first step to becoming a sustainable marketer.

    The course is designed to help you explore the sustainability landscape and its effect on people the planet and profitability. It also looks at the critical role of organisations and the part marketers must play in responding to the sustainability challenge.

    This certified course covers everything marketers need to be aware of, including what is carbon literacy, the 17 UN Sustainable Development Goals, how to calculate carbon footprint, the Triple Bottom Line, the Circular Economy and marketing as a catalyst for change.

    Who should attend?

    This course is designed for marketers interested in sustainability and how it is likely to impact the future of marketing. The programme is delivered over 8 hours - 7 hours of virtual training plus video content and additional resources. Carbon Literacy Trust Certification is awarded following the successful completion of the course and submission of your action plan (optional).

    Learning outcomes

    • The science of climate change, the effect of global warming and becoming carbon neutral
    • Understand the sustainable landscape and marketing’s responsibility
    • What is carbon literacy and how to calculate your (and your company’s) carbon footprint
    • What are the 17 UN Sustainable Development Goals and how organisations can use SDGs to shape their strategies
    • The role of business, the Triple Bottom Line, the Circular Economy and the supply chain
    • Marketing as a catalyst for change, its purpose and the need for behavioural change
    • The impact of marketing communications, The Green Claims Code and different sustainability models
    • Work through a range of sustainability case studies and success stories and leave with your personal and professional sustainability impact plan
    • Become a Carbon Literate citizen certified by the Carbon Literacy Trust

    Certification Information

    Following the training, you will have 2 weeks to submit your ‘Evidence Form’, which outlines actions you will take personally and professionally to work towards positive shifts and impact. Certification fees are included in your course training fees.

    Course Dates

    Start Date Duration Location
    01 Aug 2024 1d Virtual
     
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    26 Sep 2024 1d Virtual
     
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    27 Nov 2024 1d Virtual
     
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    Course Directors

    This course may be run by any of the following Course Directors:-

    Michelle Carvill

    Marina Bradford

    Gavin Miller

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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