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Flourishing in the higher levels of corporate life depends on much more than just expertise and experience. Your emotional intelligence, personal presence and self-confidence under pressure are what really make the difference at a senior level. Your credibility, gravitas and ability to network with key decision-makers and manage different stakeholders now count for much more than ever before. This course gives you the tools to excel in all these areas, drawing on established mindset management techniques, the psychology of persuasion and the latest discoveries from neuroscience.

Who should attend?

Do you sometimes struggle to build relationships and gain buy-in from senior colleagues and other stakeholders? Do you want your ideas to be taken more seriously by the people at the top? Would you like to feel confident enough to stand in for your line manager in the boardroom? If so, this course is for you…

  • Ideal for middle to senior level marketing professionals who want to maximise their impact and increase their presence at boardroom level
  • Designed especially for people who have been recently promoted and now need to operate in a wider sphere of influence
  • Developed specifically for Marketeers who now need to move beyond operational thinking and become more strategic

This workshop will stretch you out of your comfort zone and do so in a supportive and encouraging environment that inspires you to make the most of your potential.

Learning outcomes

  • Define what success looks like and get buy-in from the people who can help you achieve it
  • Discover how to understand and manage your impact on stakeholders: above, below, across and beyond the company
  • Learn the art and science of building trust and rapport so that you can sell your ideas to key decision-makers
  • Understand how emotional engagement is the key to gaining buy-in and persuading others to take action
  • Develop your self-confidence, gravitas and presence so that you can cut through across the organisation, e.g. in one-to-one meetings and in boardroom presentations
  • Discover how to overcome differences and develop win-win solutions with colleagues


“Brilliant. From start to finish, the course was impactful and engaging. The models were unique and provided instant value to real-life situations.”

Adam Mann Senior Digital Marketing Executive Barnett Waddingham

“Fantastic course, David was a brilliant teacher/coach and I came away with far more than I was expecting to.”

Tom Richards Customer Success Partner Manager Bloomreach

Course Dates

Start Date Duration Location
10 Jan 2024 2d Virtual
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14 Feb 2024 2d Virtual
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13 Mar 2024 2d Virtual
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24 Apr 2024 2d Virtual
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15 May 2024 2d Virtual
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12 Jun 2024 2d Virtual
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Course Director

David Hare

David is a published author, executive coach and trainer with clients across the UK, Europe and the USA. He created his own consultancy after a ten-year career in marketing, most recently as global PR director for €4.5bn multinational TNT Express. His portfolio of corporate communications work includes DPD, Holland & Barrett, Veolia, Marston’s, GE, ABB and Barclays. David started his career as an academic, teaching at St. Andrews University, the Sorbonne and the OU. His first personal development book, The Buddha in Me, the Buddha in You – a handbook for happiness was published in February 2016 by Penguin Random House and a year later by Flammarion in France.


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