This course is for anyone who feels that there is an opportunity for content, particularly digital content within their marketing activities, but needs to understand the benefits, how to create the content, distribution techniques and measurement. Once understood, they will be able to apply this knowledge into building a content marketing approach for their organisation.

Who should attend?

Marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plans. This is an introductory level course.

Learning outcomes

  • Why content marketing is important and its key benefits
  • The role of engagement in content development
  • Understand the role that content marketing plays in owned, paid and earned media
  • How social media and blogging plays an important role in content marketing
  • How to measure and evaluate the impact of content marketing
  • The role of content in search marketing
  • How to go about building your content plan
  • How to decide who should develop your content and which channels to use to share it

Course Dates

Start Date Days Location
03 Jul 2019 1 London
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10 Oct 2019 1 London
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Course Director

Nick Baggott

Nick Baggott FCIM FIDM has been a CIM Course Director for CRM & Digital for 7 years. He is MD of Navigate Consulting Ltd & works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to floatation.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.


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