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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This course is for anyone who feels that there is an opportunity for content, particularly digital content within their marketing activities, but needs to understand the benefits, how to create the content, distribution techniques and measurement. Once understood, they will be able to apply this knowledge into building a content marketing approach for their organisation.
Marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plans. This is an introductory level course.
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