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Email is one of the most important communications channels for marketers – keeping us in touch with existing customers, cementing relationships with prospects and securing sales. While data and targeting are obviously critical to success, good copywriting can also play a vital role in getting people to open, engage and click through to online web content. 

In this interactive one-day workshop, you will explore the copywriting challenges that come with email and learn how to craft messages that produce real results. From subject lines and personalisation, through to body copy and call to action, you will have the opportunity to hone your writing skills and build your confidence. 

Who should attend?

This course will benefit anyone involved in drafting or approving copy for email. It’s likely you’re a marketer or communications professional with some existing experience of working with this channel. 

Learning outcomes

  • Craft captivating subject lines to increase open rates 
  • Discover how to personalise copy more effectively 
  • Practise developing email headlines, body copy and call to action 
  • Learn how to construct effective email newsletters 
  • Consider how to develop a consistent tone of voice 
  • Sustain a message across an email campaign/ customer journey 

Course Dates

Start Date Duration Location
13 Dec 2023 1d Virtual
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15 Jan 2024 1d Virtual
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13 Mar 2024 1d Virtual
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14 May 2024 1d Virtual
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Course Director

Phil Woodford

Phil is a highly experienced copywriter and former creative director, who works for a range of B2B clients in the UK and continental Europe. He started his career in a business-to-business setting, marketing conferences for an engineering institute. After working in-house for a direct marketing business, he spent ten years in advertising agencies before becoming self-employed and combining his writing with training and lecturing. Phil is an Associate Lecturer at University of the Arts London and also teaches at INSEEC U, the largest private university network in France. Each week, he co-hosts a weekly news review show on Colourful Radio, broadcast from London’s Africa Centre.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.



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