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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This interactive course reveals the secrets of the copywriter’s craft and gives your skills an invigorating workout. You’ll learn a comprehensive method to help you generate ideas, maintain reader attention and bring your words to life. In a friendly and collaborative process, you’ll be planning, drafting, editing and reviewing against tight deadlines and word counts. You’ll also have the experience of giving and responding to a brief. You’ll exercise the advanced techniques you need to write for a wide range of channels. You’ll learn how to confidently generate new ideas, organise them persuasively, and bring your copy to life.
• Copywriters or senior marketers who produce copy regularly
• Anyone who needs to manage the copy-stream more effectively
• Everybody who’s interested in the importance of copy in brand development
Most importantly, you will receive constructive advice about your own writing. The Copywriting Masterclass includes a series of writing assignments, including detailed feedback from the course director. You have the opportunity to work on real copy for your own use. A laptop is essential.
I really enjoyed the experience. It took away the stress of travelling to London from the East Midlands and meant I was more comfortable working on my own machine and being in my own surroundings. The tutor was very good at getting all of us actively involved in the work, and we quickly felt comfortable sharing our ideas and drafts as a team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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