This interactive course reveals the secrets of the copywriter’s craft and gives your skills an invigorating workout. You’ll learn a comprehensive method to help you generate ideas, maintain reader attention and bring your words to life. In a friendly and collaborative process, you’ll be planning, drafting, editing and reviewing against tight deadlines and word counts. You’ll also have the experience of giving and responding to a brief. You’ll exercise the advanced techniques you need to write for a wide range of channels. You’ll learn how to confidently generate new ideas, organise them persuasively, and bring your copy to life. 

Who should attend?

• Copywriters or senior marketers who produce copy regularly
• Anyone who needs to manage the copy-stream more effectively
• Everybody who’s interested in the importance of copy in brand development

Learning outcomes

  • Identify your own skills and locate your key development areas
  • Find a distinctive voice and vary your register
  • Respond to the reader contract, structurally and stylistically
  • Develop, analyse, and critique copy productively
  • Create and respond to copywriting briefs
  • Produce copy for a range of channels
  • Help colleagues and justify your copywriting decisions to others
  • Quick wins – ways to improve your copy in moments

Most importantly, you will receive constructive advice about your own writing. The Copywriting Masterclass includes a series of writing assignments, including detailed feedback from the course director. You have the opportunity to work on real copy for your own use. A laptop is essential.


I really enjoyed the experience. It took away the stress of travelling to London from the East Midlands and meant I was more comfortable working on my own machine and being in my own surroundings. The tutor was very good at getting all of us actively involved in the work, and we quickly felt comfortable sharing our ideas and drafts as a team.

Virtual training delegate

Course Dates

Start Date Duration Location
21 Sep 2022 2d Virtual
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26 Oct 2022 2d Virtual
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16 Nov 2022 2d Virtual
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07 Dec 2022 2d Virtual
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Course Director

Alan Barker

Alan has over 25 years’ experience as a copywriter, trainer and coach. In an earlier career, Alan was an actor, and he remains obsessed with the magic that conjures words to perform. As well as running the Copywriting Masterclass, Alan has produced two CIM webinars: Mastering the Craft of Copywriting and Influence Audiences through Influential Copy. He has worked on every continent except – so far – Australia and Antarctica. His clients include UK Finance, ICAEW, the London Assembly, the British Science Association, the National Gallery, the British Museum, the International Criminal Court (in The Hague) and the Korean National Diplomatic Academy. Alan has written almost thirty books and ebooks, including Improve Your Communication Skills, How to Solve Almost Any Problem and Creativity at Work.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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