This interactive course reveals the secrets of the copywriter’s craft and gives your skills an invigorating workout. You’ll learn a comprehensive method to help you generate ideas, maintain reader attention and bring your words to life. In a friendly and collaborative process, you’ll be planning, drafting, editing and reviewing against tight deadlines and word counts. You’ll also have the experience of giving and responding to a brief. You’ll exercise the advanced techniques you need to write for a wide range of channels. You’ll learn how to confidently generate new ideas, organise them persuasively, and bring your copy to life.
Spend two days nurturing your talent. All you need to bring is a laptop and an open mind.
• Copywriters or senior marketers who produce copy regularly
• Anyone who needs to manage the copy-stream more effectively
• Everybody who’s interested in the importance of copy in brand development
Most importantly, you will receive constructive advice about your own writing. The Copywriting Masterclass includes a series of writing assignments, including detailed feedback from the course director. You have the opportunity to work on real copy for your own use. A laptop is essential.
For help choosing the right course, call our expert team.
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