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    Virtual

    Overview


    This interactive course reveals the secrets of the copywriter’s craft and gives your skills an invigorating workout. You’ll learn a comprehensive method to help you generate ideas, maintain reader attention and bring your words to life. In a friendly and collaborative process, you’ll be planning, drafting, editing and reviewing against tight deadlines and word counts. You’ll also have the experience of giving and responding to a brief. You’ll exercise the advanced techniques you need to write for a wide range of channels. You’ll learn how to confidently generate new ideas, organise them persuasively, and bring your copy to life. 

    Spend two days nurturing your talent. All you need to bring is a laptop and an open mind.

    Who should attend?

    • Copywriters or senior marketers who produce copy regularly
    • Anyone who needs to manage the copy-stream more effectively
    • Everybody who’s interested in the importance of copy in brand development

    Learning outcomes

    • Identify your own skills and locate your key development areas
    • Find a distinctive voice and vary your register
    • Respond to the reader contract, structurally and stylistically
    • Develop, analyse, and critique copy productively
    • Create and respond to copywriting briefs
    • Produce copy for a range of channels
    • Help colleagues and justify your copywriting decisions to others
    • Quick wins – ways to improve your copy in moments

    Most importantly, you will receive constructive advice about your own writing. The Copywriting Masterclass includes a series of writing assignments, including detailed feedback from the course director. You have the opportunity to work on real copy for your own use. A laptop is essential.

    Testimonials

    “Fantastic. The best course I have been on - very interactive, learnt lots that I can put into practice right away. Feel excited to take my writing up a level.”

    Katy Ellison Senior Account Manager Companion Consultancy

    “I really enjoyed this course and have come away with a lot of skills to put into practice. It was really interesting working with people from different backgrounds, and hearing their own experiences of copywriting.”

    Holly Gibbs Copy and Content Marketer Discovery Education

    "I really enjoyed this course. It was helpful and I learned a lot! Alan was a wonderful teacher, he was knowledgeable, passionate and kind."

    Ella Pryor Writer and Content Marketing Lead The Frameworks

    “I thought it was excellent. Alan is a great teacher and very knowledgeable.”

    Gill Wallace Marketing Manager Northamptonshire Sport

    Course Dates

    Start Date Duration Location
    23 Apr 2024 2d Virtual
     
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    28 May 2024 2d Virtual
     
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    25 Jun 2024 2d Virtual
     
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    24 Jul 2024 2d Virtual
     
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    28 Aug 2024 2d Virtual
     
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    25 Sep 2024 2d Virtual
     
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    23 Oct 2024 2d Virtual
     
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    20 Nov 2024 2d Virtual
     
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    04 Dec 2024 2d Virtual
     
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    Course Director

    Alan Barker

    Alan has over 25 years’ experience as a copywriter, trainer and coach. In an earlier career, Alan was an actor, and he remains obsessed with the magic that conjures words to perform. As well as running the Copywriting Masterclass, Alan has produced two CIM webinars: Mastering the Craft of Copywriting and Influence Audiences through Influential Copy. He has worked on every continent except – so far – Australia and Antarctica. His clients include UK Finance, ICAEW, the London Assembly, the British Science Association, the National Gallery, the British Museum, the International Criminal Court (in The Hague) and the Korean National Diplomatic Academy. Alan has written almost thirty books and ebooks, including Improve Your Communication Skills, How to Solve Almost Any Problem and Creativity at Work.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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