More. Better. Faster. Your organization wants its messages to cut through the haze. And it relies on you and your copy to make them shine. Meanwhile, readers are becoming ever more impatient. The only copy that will succeed is smart copy. This two-day masterclass reveals the secrets of the copywriter’s craft. It equips you with the advanced techniques you need to write for a wide range of channels. You’ll learn how to generate new ideas, organise them persuasively, and make your copy zing. You’ll have a lot of fun. And you’ll leave brimming with confidence.

Who should attend?

• Copywriters or senior marketers who deal with copy regularly.
• Anyone who needs to manage the copy-stream more effectively.
• Teams who’d like their copy to resonate both internally and externally.
• Everybody who’s interested in the importance of copy in brand development.

Learning outcomes

• Identify your own skills and improve your own copy – quickly and easily.
• Analyse, critique, and develop copy productively.
• Insights about copy techniques, tone of voice; effective communications.
• Managing copy, managing briefs, effectively helping colleagues.
• ‘Instant’ wins – ways to improve the quality of your copy in moments.

Course Dates

Start Date Days Location
19 Nov 2019 2 London
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04 Feb 2020 2 London
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25 Mar 2020 2 London
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14 May 2020 2 London
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Course Director

Alan Barker

Alan Barker specialises in communication skills, influencing and persuasion, creativity, problem solving and innovation, and has over twenty years' experience in training and coaching. As well as working frequently in the City of London, Alan has consultancy positions with the London Assembly, the Institute of Chartered Accountants in England and Wales, and the Chartered Insurance Institute. He has also delivered online training and coaching to managers from NGOs in association with Fahamu, a capacity-building organisation based in Oxford, UK and Kenya, and is additionally the author of 18 books.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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