The 2-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.

Based around real case studies and examples from multiple industries, the course takes delegates through a practical and actionable approach to customer experience. Most organisations believe they are focusing on customer experience, but in reality, they are delivering customer experiences ‘accidentally’. Learn how to implement a customer experience framework to make the adoption of customer experiences ‘intentional and sustainable’.

Day 1: Customer Experience Strategy and Customer Journey Management

Day 2: Measurement and how to create a customer centric culture

Who should attend?

The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers and CRM managers

Learning outcomes

  • Global best practice theory on the subject of customer experience
  • Understand the need to introduce a structured, rigorous approach to customer experience 
  • Develop a customer experience strategy and how to align it with business strategy
  • The importance of understanding who your customers are
  • Recognise the importance of defining the roles employees play in delivering the customer experience 
  • Understand the importance of empathy in driving sustainable growth
  • Reconnect your organisation with its true purpose
  • Introduction to  ‘Customer Journey Management’
  • Learn how to map the customer journey to drive actionable change
  • Understand the science behind customer experience measurement: Voice of the Customer, Employee and Process
  • How to drive improvement to customer focused priorities using the methods of Lean and/or Design Thinking
  • Connecting digital strategy with the customer experience
  • How to create and sustain a customer centric culture


I found the training course really informative and the course director was fantastic in his delivery and very supportive.

Lauren Brown, Customer Experience Manager K3 Business Technologies

Course Dates

Start Date Duration Location
21 Jun 2022 2d Virtual
Add to Basket
Book Now
07 Sep 2022 2d Virtual
Add to Basket
Book Now
22 Nov 2022 2d Virtual
Add to Basket
Book Now
19 Dec 2022 2d Virtual
Add to Basket
Book Now

Course Director

Ian Golding

A highly influential freelance Customer Experience consultant, Ian advises leading companies on Customer Experience strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked across multiple industries including retail, financial services, logistics, telecoms and pharmaceuticals and has deployed Customer Experience tools and methodologies in 43 countries around the world, for businesses such as Unilever, General Electric, Shop Direct Group, Tata Steel, Generali, Old Mutual Group, Nedbank, The Guardian Newspaper Group and Interflora. Ian is an internationally renowned speaker and blogger on the subject of customer experience, he has served on the inaugural board of Directors of the CXPA (Customer Experience Professionals Association). Ian’s book, ‘Customer What’, the honest and practical guide to customer experience’ was published in 2018.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

We are currently having a technical issue with this form.

Please be aware of the following.

If your web browser is using 'Ad Blocker' technology this may interfere with the rendering of the form.

Please either turn it off temporarily, or add '' to any 'whitelist' it may contain.

Thank you for your patience.


Are these courses for you?

If so please continue to add any extra courses to your cart or check out.

Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at
or click on the 'Need Help' icon that has appeared to the right.

  • CoBrowse