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To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course


This course is for anyone who wants to develop an effective and engaging digital content marketing programme. You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key success criteria. At the end of the course delegates will be able to apply this knowledge into building a content marketing plan for their organisation.

Who should attend?

Marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plans, using social media, blogging and video content. It is equally applicable to B2B or B2C marketers, particularly for those who are trying to build a reputation as thought leaders within their industry.

Learning outcomes

• Why content marketing is important and its key benefits
• What makes great content and the importance of storytelling
• The importance of different types of content and when to use
• Topical versus evergreen content: what should you use?
• How to become a thought leader and build brand awareness
• How to develop a content plan for your target audience(s)
• Understand the role that content marketing plays in owned, paid and earned media
• Which channels to use to host and share your content, including the key principles of blogging, video, search and social media
• How to drive engagement
• How to identify and work with Influencers
• How to measure and evaluate the impact of content marketing

Course Dates

Start Date Days Location
15 Apr 2020 1 Virtual
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21 Jul 2020 1 London
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05 Oct 2020 1 London
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Course Director

Nick Baggott

Nick Baggott FCIM is MD of Navigate Consulting Ltd and has worked in over 50 countries globally with clients like Google, Microsoft, American Express, Avon, EY, BP and Vodafone. He has consulted on and managed campaigns using content marketing and social media for a number of years and has a successful digital marketing blog. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to one of the UK’s biggest independent agencies before leaving when the company was sold to Publicis. Nick has been a CIM Course Director for a range of social media & digital courses for the last 9 years.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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