Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk

Overview

This course is for anyone who wants to develop an effective and engaging digital content marketing programme. You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key success criteria. At the end of the course delegates will be able to apply this knowledge into building a content marketing plan for their organisation.

Who should attend?

Marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plans, using social media, blogging and video content. It is equally applicable to B2B or B2C marketers, particularly for those who are trying to build a reputation as thought leaders within their industry.

Learning outcomes

  • Why content marketing is important and its key benefits
  • What makes great content and the importance of storytelling
  • The importance of different types of content and when to use
  • Topical versus evergreen content: what should you use?
  • How to become a thought leader and build brand awareness
  • How to develop a content plan for your target audience(s)
  • The role that content plays in owned, paid and earned media
  • Which channels to use to host and share your content?
  • How to drive engagement
  • How to identify and work with Influencers
  • How to measure and evaluate the impact of content marketing

Testimonials

I really enjoyed the experience of a virtual course - having not taken part in training delivered this way before, I was pleasantly surprised at how I found it. I didn't feel there was any detriment or adverse effect on the quality compared to if it had been delivered in person. I found the day to be engaging and very interesting.

Virtual training delegate

Very interactive and kept learners interested

Virtual training delegate

Very good, considering that for me was the 1st time with an online course

Virtual training delegate

Course Dates

Start Date Duration Location
14 Jan 2021 1d London
 
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25 Mar 2021 1d London
 
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25 May 2021 1d London
 
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Course Director

Nick Baggott

Nick Baggott FCIM is MD of Navigate Consulting Ltd and has worked in over 50 countries globally with clients like Google, Microsoft, American Express, Avon, EY, BP and Vodafone. He has consulted on and managed campaigns using content marketing and social media for a number of years and has a successful digital marketing blog. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to one of the UK’s biggest independent agencies before leaving when the company was sold to Publicis. Nick has been a CIM Course Director for a range of social media & digital courses for the last 9 years.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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