Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course


In this course you’ll learn ‘hands-on’ techniques to create powerful sales emails that generate response:

  • How to tailor content according to customer needs  
  • The three golden rules of writing a powerful subject line  
  • How long should an email be
  • What we can learn from studying examples of some of the best B2B, and B2C emails ever written

Next, you’ll discover the essential tips to write captivating content for your website – and much more …  

You are encouraged to bring your own examples to work on during the day as one of the best aspects of this workshop is the opportunity to polish your skills within a comfortable creative setting – so you feel confident enough to grow within your company, and so lift your career to the next level of what promises to be a highly rewarding digital content future  


Who should attend?

This course is ideal for anyone who wants to create responsive and engaging email and website copy. Suitable for those wishing to improve their copywriting as well as anyone new to writing, looking to hone their skills. 

Learning outcomes


  • Crafting your subject line 
  • Planning email layouts 
  • Salutations – how to address your audience 
  • Tackling the body of your email 
  • What are the implications of AI? 
  • How to construct an effective email newsletter 
  • Scheduling campaigns to land in the right boxes at the right time 
  • How to incorporate your brand tone of voice 


  • How personas ensure your website content addresses users’ needs 
  • Using content to steer users through your site 
  • Where and when to use links 
  • How people read content 
  • Graphic content strategies that complement your content writing 
  • How micro content wins hearts and minds 
  • Designing content to boost SEO 
  • Writing online news stories 

Course Dates

Start Date Duration Location
05 Aug 2020 1d Virtual
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16 Oct 2020 1d London
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08 Dec 2020 1d London
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Course Director

Jonathan Gabay

Jonathan Gabay is an award-winning copywriter and digital specialist who works with leading corporates on websites, blogs, video, social and much more. Some of the world’s biggest brands and organisations turn to him for advice and development on all aspects of content including strategy and international campaigns. Jonathan has written 15 books covering just about every aspect of marketing / PR communications and content. Many are studied at university level. Jonathan is a hands-on copywriter whose work covers a broad range of sectors from government and utilities to finance, politics, services, digital, IT, health, leisure and more… This ensures your course features the latest thinking based on practical field experience.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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