Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course

Overview

In this practical workshop, you’ll learn how to produce powerful digital content that drive brand activation, conversion and retention across email and website channels.

Email: You’ll be shown how to improve subject lines, develop body copy, optimise landing page copy, enhance tone of voice and craft powerful call-to-action lines.

Websites: Using personas to developing powerful keyword strategies that ensure your landing pages search friendly.

In addition to developing persuasive digital copywriting skills that work across any sector, this workshop gives you the opportunity to work on your own email and website projects.

Who should attend?

This course is ideal for anyone who wants to create responsive and engaging email and website copy. Suitable for those wishing to improve their copywriting as well as anyone new to writing.

Learning outcomes

Email:

  • How to craft captivating subject lines
  • How to personalise copy
  • How to develop email headlines, body copy and call-to-actions
  • How to construct effective email newsletters
  • How to develop a consistent tone of voice
  • How to optimise landing pages

Websites:

  • How to develop a keyword strategy
  • How to write landing page descriptors
  • How to write H1, H2 and H3 tags
  • How to write file names and alt tags
  • How to write body copy
  • How to write call-to-actions

Course Dates

Start Date Duration Location
16 Oct 2020 7hrs Virtual
 
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08 Dec 2020 7hrs Virtual
 
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Course Director

Jonathan Gabay

Jonathan Gabay is an award-winning copywriter and digital specialist who works with leading corporates on websites, blogs, video, social and much more. Some of the world’s biggest brands and organisations turn to him for advice and development on all aspects of content including strategy and international campaigns. Jonathan has written 15 books covering just about every aspect of marketing / PR communications and content. Many are studied at university level. Jonathan is a hands-on copywriter whose work covers a broad range of sectors from government and utilities to finance, politics, services, digital, IT, health, leisure and more… This ensures your course features the latest thinking based on practical field experience.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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