Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course

Overview

Website copy has to do more than communicate, it also has to improve search results. You hope that it will persuade, engage, inform and perhaps also entertain your audience. In this hands-on workshop, you’ll have the opportunity to take your web-writing skills beyond the basics and ensure that your copy is compelling for readers and optimised for search. 

Good digital copywriting is always a combination of art and science. On the one hand, you need to ensure that you understand your audience, address their aspirations and concerns and write in an appropriate tone of voice. On the other, you’re working to meet the demands of algorithms that decide on the relevance of your content. In this interactive workshop, you’ll learn how to find the perfect balance. 

Who should attend?

Anyone who writes for the web can benefit from the practical exercises on this course. You are likely to be a marketer or communications professional who has already built up some experience and is looking to enhance their skills. 

Learning outcomes

  • Understand challenges posed by different types of web content 
  • The latest thinking on SEO and the way it impacts writing 
  • Explore the latest advice from Google 
  • Experiment with creating effective descriptors and tags 
  • Learn the importance of personas in profiling  
  • Find out how good copywriters adapt tone of voice 
  • Gain confidence in your writing though practical and collaborative exercises 

Course Dates

Start Date Duration Location
19 Oct 2020 1d Virtual
 
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04 Dec 2020 1d Virtual
 
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01 Feb 2021 1d London
 
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22 Mar 2021 1d London
 
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Course Director

Phil Woodford

Phil is a highly experienced copywriter and former creative director, who works for a range of B2B clients in the UK and continental Europe. He started his career in a business-to-business setting, marketing conferences for an engineering institute. After working in-house for a direct marketing business, he spent ten years in advertising agencies before becoming self-employed and combining his writing with training and lecturing. Phil is an Associate Lecturer at University of the Arts London and also teaches at INSEEC U, the largest private university network in France. Each week, he co-hosts a weekly news review show on Colourful Radio, broadcast from London’s Africa Centre.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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