Pricing
| Non-Residential: | £595.00 |
|---|---|
| Virtual: | £399.00 |
| Member Non-Residential: | Log in for prices |
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Get 10% off virtual training courses taking place between 05 January – 31 March 2021 with code: DISCOUNT10
To qualify for the discount bookings must be paid for and completed by 31 January 2021. View terms & conditions.
Virtual course
Overview
This highly interactive course is designed to introduce you to the fundamentals of effective digital copywriting. We will start by exploring best-practice techniques and approaches to the writing process and move on to examine the strategies used by successful award-winning writers to establish rapport with their readers – profiling audiences, making active choices over messaging… understanding digital storytelling and perfecting your brand tone of voice. We will cover everything from tips for creating compelling social media content to writing cutting-edge website copy.
Throughout the day you will be given ample opportunity ask questions and practice writing.
Who should attend?
This workshop is perfect for anyone looking for a solid foundation into the craft of digital copywriting. No previous knowledge or experience is required.
Learning outcomes
- Plan your copywriting projects
- Adapt your copy for different digital channels
- Craft effective headlines that keep audiences engaged
- Write engaging web copy
- Write persuasive emails
- Tell an online brand story
- Write news-making online press content
- Write ‘LIKE-able ‘social and content
- Write using keywords for SEO
- Get to grips with online grammar
Course Director
Jonathan Gabay
Jonathan is an award-winning copywriter and digital specialist. He works with leading corporates, PR companies, and the media on websites, podcasts, blogs, video, reports corporate speeches, social and much more. Some of the world’s biggest brands and organisations trust him for advice and development on all aspects of content including strategy and international corporate, cultural. Social and political campaigns. Jonathan has written 15 books covering just about every aspect of marketing / PR and brand psychology content. Many are studied at university level.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.