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This highly interactive workshop is designed to introduce you to the fundamentals of effective digital copywriting. You will get gain practical insights into how experienced writers approach the copywriting process by profiling audiences in order to develop relevant communications messages.

The course covers all crucial digital copywriting skills you will need to excel including SEO, using generative AI content tools, SEO, digital storytelling, creating compelling social media content, writing engaging social posts, improving email responses, optimising landing pages and perfecting your digital brand voice.

On day two, you have the opportunity to develop copy and content across a range of digital channels including social, video and blogs.

Who should attend?

This workshop is perfect for anyone looking for a solid foundation into the craft of digital copywriting.  No previous knowledge or experience is required.

Learning outcomes

Day One

  • Perfect the digital creative brief
  • Develop online personas
  • Turn bland copy into sales results
  • Boost email campaigns
  • Create popular multi-platform content
  • Write compelling social content

Day Two

  • Writing engaging blogs
  • Optimise keywords
  • Design powerful online ads
  • Use generative AI content tools
  • Understand compelling storytelling
  • Develop your digital brand’s tone of voice


"One of the most engaging and interesting courses I have ever attended. Jonathan got the mix of talking to us, theory, relevant examples, learning from each other and exercises spot on. I couldn't believe how quickly the time went."

Kristina Nathan Director of Marketing & Product Management MIP

Course Dates

Start Date Duration Location
11 Dec 2023 2d Virtual
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05 Feb 2024 2d Virtual
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08 Apr 2024 2d Virtual
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03 Jun 2024 2d Virtual
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Course Director

Jonathan Gabay

Jonathan is an award-winning copywriter, journalist, and digital specialist.  He works with leading corporates, PR companies, and the media on websites, podcasts, blogs, video, reports corporate speeches, social and much more. Some of the world’s biggest brands and organisations trust him for advice and development on all aspects of content including strategy and international corporate, cultural. Social and political campaigns. Jonathan has written 15 books covering just about every aspect of marketing / PR and brand psychology content.  Many are studied at university level.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


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