Digital marketing is a key part of the marketing mix. However, it is constantly changing, with new trends and technology, as well as shifting consumer behaviours, influencing how we identify, reach and engage our target audiences. This new short course (half-day) is designed to teach you the key principles of digital marketing, where it fits into broader marketing strategy, and the channels, tools and techniques that marketers need to be aware of (and embrace) in today’s fast-moving, always-connected mobile world.
This short course is designed for anyone looking to improve their understanding of digital marketing and how it fits into broader marketing strategy.
This 3-hr workshop runs in the morning and repeats in the afternoon to enable you to select the individual session time that best suits you.
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For help choosing the right course, call our expert team.
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