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Overview

This half-day course will help you to understand a range of emerging digital technologies and identify which of them could add value to your marketing plan. At the end of the course, you’ll know what these technologies are and will have seen examples of companies using them today from a range of business sectors.

You will learn:

  1. How digital marketing has evolved and what the latest customer experience trends are
  2. How to make use of new technology, such as Augmented Reality, Virtual Reality, IoT (Internet of Things), Blockchain and NFT’s, Big Data, AI and predictive modelling
  3. How businesses are using these technologies to improve the customer experience and reflect their brand purpose

Throughout the session, you will work on a case study scenario to practice the skills and apply the learning to a real-life situation from your business.

Who should attend?

If you want to future-proof your digital marketing, this course is for you. You’ll already understand the basics of marketing, but you’re looking for ideas on how to improve the effectiveness of your marketing using data and emerging technology. You will be curious about how the world’s most innovative companies are making use of the technology to enhance the brand experience in a way that reflects their brand purpose. This course will help you decide which of the emerging technologies you should be considering for your business.

Learning outcomes

  • Understand how digital marketing has evolved and the latest trends in consumer behaviour
  • Understand the importance of brand purpose and reflecting that purpose in your customer experience
  • Learn how businesses are making buying easier in e-commerce and how to improve the customer experience using VR and AR
  • Understand how to develop a data driven personalised marketing comms programme, using predictive modelling, AI and targeted messages, using customer behaviours
  • Learn about IoT, blockchain and NFT’s and see how they are being used by innovative brands to drive new revenue opportunities
  • Apply this learning to your business using a case study from within your own company

Course Dates

Start Date Duration Location
22 Sep 2022 3hrs Virtual
 
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30 Nov 2022 3hrs Virtual
 
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23 Jan 2023 3hrs Virtual
 
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Course Director

Nick Baggott

Nick Baggott FCIM has been a CIM Course Director for CRM & Digital for 9 years. He is a Professor at Hult International Business School and MD of Navigate Consulting Ltd. He works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, a specialist CRM focused agency. Nick regularly advises clients on digital and data strategy as well as being an expert in CRM and customer experience.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
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