Diversity and Inclusion in Marketing Communications

Overview

Marketing communications must set the standard for diversity and inclusion for brands, marketers and their value-chain partners. The high-profile visibility of campaigns and the power of social media to challenge brands that only play lip-service to diversity and inclusion, means you cannot afford to fall behind the curve.

If you do, you run the risk of creating campaigns that are less productive and endanger both brand reputation and the bottom line if customers feel disregarded, excluded or discriminated against. Many studies show that people feel that advertising and marketing does not represent the world around them.

When it comes to diversity and inclusion in marketing communications, the process should start with your own teams and work practices as well as the brands you are marketing. A D&I strategy can provide access to new markets, capture new audiences and enhance brand authenticity. In this course we will focus on these interdependent aspects of diversity and inclusion.

Who should attend?

This course will be beneficial for companies of all sizes, who are either in the process or considering developing a diversity and inclusion (D&I) strategy.

Learning outcomes

• Understand the fundamental principles of equality, diversity and inclusion (D&I)
• Review how much your brand accurately and authentically represents the true diversity of your consumer base
• Learn to develop your diversity and inclusion strategy, practices and priorities
• Understand about Unconscious Bias in yourself and others
• Build key skills based on motivators, behaviours and adapting behaviour
• Recognise how to seek for different perspectives and learning opportunities
• Identify how inclusive your marketing communications are
• Learn how to create diverse, un-stereotyped and inclusive content marketing
• Discover the ten key principles on how to make EDI top-of-mind
• Share good practices and insights and learn how to improve the content of your brand communications