Virtual

Overview

Developing a robust and dynamic approach to Equality, Diversity and Inclusion (ED&I) is rapidly becoming a top priority for professional marketers. In this fast-changing landscape, more and more brands are realising that they will only build trust and flourish by demonstrating a genuine commitment to ensuring that all their stakeholders feel valued, included and welcome. And while the opportunities to increase customer connection are clear, marketers can also feel threatened by the scope and the complexities of ED&I and are worried about making mistakes that damage brand or reputation, especially in the social media ‘bear pit’. This course provides a strategic framework to ensure that you make the most of the new opportunities, while also avoiding the pitfalls of getting it wrong.

Who should attend?

Marketers who want to further promote and protect their brands by developing a sound ED&I strategy.

Learning outcomes

  • Understand the fundamental principles of Equality, Diversity and Inclusion (ED&I)
  • ‘Eyes on the prize’ – understand the benefits of integrating EDI into your business strategy so that customers and employees feel that they belong
  • Understand the impact of stereotyping and unconscious bias – in yourself, in others and in your marketing communications
  • Increase your awareness of the powerful emotions around the ED&I conversation, so that your comms initiatives have the right impact
  • Learn guiding principles from examples of best and worst practice in marketing campaigns
  • Challenge outdated assumptions and learn how to create diverse, un-stereotyped and inclusive content that is authentic to your brand, relatable and in touch with the real world
  • Develop your equality, diversity and inclusion marketing communications strategy and decide on next steps.

Course Dates

Start Date Duration Location
20 Sep 2022 1d Virtual
 
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02 Nov 2022 1d Virtual
 
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31 Jan 2023 1d Virtual
 
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Course Director

David Hare

David is a published author, executive coach and trainer with clients across the UK, Europe and the USA. He created his own consultancy after a ten-year career in marketing and has been a CIM Course Director since 2010. His portfolio of corporate communications work includes DPD, Holland & Barrett, Veolia, Marston’s, GE, ABB and Barclays. David started his career as an academic, teaching at St. Andrews University, the Sorbonne and the OU. His passion for ED&I emerged from running leadership and cultural transformation projects for a £2bn corporate client and from his own diverse heritage – a blend of Indian, Jewish, German and Portuguese, amongst others! His first personal development book, The Buddha in Me, the Buddha in You – a handbook for happiness was published in February 2016 by Penguin Random House and a year later by Flammarion in France, where David has also lived.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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