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British Film Institute Video Editing Essentials for Marketers training courseCourse part of the CIM Affiliate Programme - with British Film Institute (BFI)




The skills needed to create, commission, edit and distribute film and video are essential to capitalise on film as a key communication tool. BFI and CIM have partnered to enhance the film and video capability of marketing professionals, recognising the breadth of skills required of modern marketers.

In this highly practical course, you will learn to capture key shots, using your smartphone, iPad or DSLR camera and edit it into a promotional video style of your choosing using Adobe Premiere. The course director will guide attendees through the principles of shooting and editing including lighting, blocking and framing scenes, and highlight examples of video marketing such as thought leadership and interviews to get you thinking creatively.

Throughout the practical course elements, the tutor will be on hand to provide guidance and answer questions. They will also provide feedback on each film created, letting you know what is working well and where there is room for improvement.

The ability to create your own content is a vital skill for anyone working in marketing and communications.

With the technical know-how to create product and brand focused content, you will be able to start experimenting and developing straight away.

The BFI's Video Editing Essentials for Marketers course builds on the basic editing skills learned in the Filmmaking and Video Production for Marketers course and is crucial in learning how the shots, pace, effects and cuts we choose impact our videos.

The BFI offer a Video for Marketers Programme combining these two essential courses into one comprehensive package at a reduced rate. For more information and booking please call +44 (0)1628 427360 or visit the course page.

Who should attend?

This course is suitable for anyone who wants to understand and learn the basic principles of creating video content. This may be for recruitment videos, thought leadership pieces, capturing events, vlogs, product demonstrations - any promotional video content.

Learning outcomes

  • Practical experience of planning, shooting and editing video
  • Learn editing basics on Adobe Premiere
  • Understand the basics of storytelling and how  to produce engaging video content
  • Understand the preparation and planning that goes into filmed projects, including idea generation, storyboarding, scripts and shot lists
  • Insight into blocking and lighting scenes

As part of the onboarding process, students will complete a short questionnaire to help their tutor understand their existing experience and goals for the course.


"It was a really positive experience - I loved how interactive it was, and how we were encouraged to try everything ourselves and put into practice what we had learnt."

Ellie Ferris, Digital Communications Officer Gloucester Cathedral

Like so many crafts there are skills you can learn that will really impact your chances of success, and who better to give you these insights than the British Film Institute?”

Keith Weed, Former Unilever CMO and Independent Board Director WPP and Sainsbury’s

"I found it both supportive and challenging and did feel that I had learned a lot by the time I had finished."

Emma Bushell, Senior Marketing Executive Holkham Hall & Estate

"Very satisfied with course, worked well virtually and great course director. Would Recommend."

Scott Willetts, Junior Digital Designer Stroma Group

‘The lighting section was particularly useful’

Glen Mann, Content Marketing Coordinator Imperial College Business School

Course Dates

Start Date Duration Location
No Course Dates Available

Course Directors

This course may be run by any of the following Course Directors:-

Paul Cotrulia, BFI

Sa-Ra Zwarteveen, BFI


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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