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British Film Institute Video Editing Essentials for Marketers training courseCourse part of the CIM Affiliate Programme - with British Film Institute (BFI)

Video is a key communication tool for modern marketers. The BFI and CIM) have partnered on a range of courses to enhance filmmaking skills and knowledge.

In this practical two-day course, you will learn how to capture high quality shots using your smartphone, iPad or DSLR camera and edit them in Adobe Premiere Pro. The course director will begin by highlighting examples of video marketing such as thought leadership, social proofs and interviews to get you thinking about how video could be used strategically in your role or business. You will be provided with raw footage and audio professionally captured by the BFI and asked to work with the rushes and practice editing it into a compelling marketing video. Participants will be provided access to Adobe Premiere Pro for the duration of the course. The course comprises three parts:

  1. Filmmaking pre-production strategy and planning
  2. Filmmaking production – capturing high quality smartphone or DSLR video
  3. Filmmaking post-production – using the Adobe Premiere interface, creating edits, adding effects, transitions and titles to enhance video.

As part of the onboarding process, delegates will complete a short questionnaire to help their tutor understand their existing experience and goals for the course.

Who should attend?

This course is suitable for anyone who wants to gain a greater understanding of  how and why video content is effective in a marketing context, and would like practical experience and guidance on starting to capture and edit their own footage. Perhaps you would like to hone your self-taught Adobe Premiere skills.

Learning outcomes

  • Overview and examples of different types of video types and their strategies
  • Explore and discuss the principles of visual storytelling
  • Produce and receive feedback on group pre-production (planning) exercise
  • Practice shooting basic camera angles and shot types
  • Understand how to enhance the quality of your video
  • Practice basic editing techniques on Adobe Premiere Pro
  • Learn to add simple effects, transitions and title to video
  • Export video from Adobe Premiere Pro


BFI also offer a Filmmaking Principles for Marketers course In this interactive one-day course, you will be introduced to the benefits and principles of video for marketers. You will explore the entry level considerations and knowledge needed in planning, shooting and editing video using a smartphone or camera to get you started on your learning journey. For more information and booking please call +44 (0)1628 427360 or visit the course page.


Like so many crafts there are skills you can learn that will really impact your chances of success, and who better to give you these insights than the British Film Institute?”

Keith Weed, former Unilever CMO and Independent Board Director for WPP and Sainsbury’s

Course Dates

Start Date Duration Location
14 Mar 2022 2d Virtual
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Course Directors

This course may be run by any of the following Course Directors:-

Sa-Ra Zwarteveen, BFI

Paul Cotrulia, BFI

Virtual delivery

This course is suitable for anyone who wants to understand and learn the basic principles of video editing and post-production to help with their own content created in house or in working with external suppliers. This may be for recruitment videos, thought leadership pieces, capturing events, vlogs, product demonstrations - any promotional video content.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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