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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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This course is for marketers and other professionals seeking to lead in marketing-related finance. It will help delegates talk to finance on their own terms and derive greater value from the relationship between the finance and marketing functions.
The course starts from the premise that there is often a mismatch in agenda between the marketing and finance teams. Delegates will explore how marketers can contribute to solving strategic marketing challenges in a way that includes a finance perspective, moving the relationship from ‘confrontation to collaboration’.
This is a course for those in marketing who believe they should seize the initiative through a greater understanding of the finance function, how it operates, and how it can be managed to deliver greater value to the marketing function. The themes explored will be relevant to those in any size or maturity of organisation and any category.
This course may be run by any of the following Course Directors:-
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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