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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
An advanced course for senior marketers and other professionals seeking to lead in marketing-related finance at a corporate level. This course will help delegates talk to finance on their own terms and derive greater value from the relationship between finance and marketing functions.
The course starts from the premise that there has often been a mismatch in agenda between today’s marketing leaders and those who lead and staff finance. Delegates will explore how leadership influence can be leveraged as they confront strategic marketing challenges and change the finance perspective from ‘confrontation to collaboration’.
This is a course for those in marketing leadership roles, who believe they should seize the initiative through a greater understanding of the finance function, how it operates, and how it can be managed to deliver greater value to the marketing function. Marketing managers, marketing directors, brand managers, entrepreneurs in growing businesses, consultants, agency directors, leaders from other disciplines seeking to inform their marketing leadership with a fresh perspective on finance. The themes explored will be relevant to those in any size or maturity of organisation and any category.
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