First Party Data Strategy

Overview

With Apple blocking, by default, all third-party cookies in 2021 and Google planning to do the same by the end of 2023, prospect and customer data is changing forever. This reinforces the fact that first-party data is the cleanest, most valuable and defendable data in an organisation.

This masterclass will show you how to develop customer growth through a first-party data strategy. This means focusing on all touch points where you can rightfully and legally gain data. It also covers systematic development of data for targeting and messaging actions designed to improve sales customer experience.

Who should attend?

• Marketers looking to broaden their understanding of an industry change that will impact significantly in the next 1-3 years
• B2C marketers in e-commerce
• B2B marketers working on lead generation and account-based marketing
• Start-ups looking to develop growth hacking strategies

Learning outcomes

• How to develop a commercially viable first-party data strategy
• How big tech are changing to meet the privacy first environment
• Understand the impact of first-party data on digital and programmatic marketing
• Using the DAART framework for customer data collection, privacy control and usage
• Look at the future of first-party data, CRM, CDP and DMP systems
• Review first-party data examples, statistics and case studies