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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
20%* off all training courses booked in July. Use code: SUMMER20 *T&Cs apply
Discount (SUMMER20) applies to training courses running in July, August and September 2019. See full terms and conditions.
The B2B sector creates a number of unique challenges to marketers in a marketplace that invariably trends towards commoditisation. B2B organisations are increasingly recognising marketing’s role and contribution to achieving their performance targets. This requires specific marketing skills and knowledge that combine marketing strategy and tactics to successfully develop and deliver differentiated value propositions.
Individuals who have direct responsibility for, or involvement in, the marketing of products and services to businesses. It will appeal to experienced B2B marketers and those newly appointed to the marketing function. It will help those within other functions to contribute to marketing strategy. Directors and managers of smaller firms will gain an insight into the value of B2B marketing principles for their situation.
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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