20%* off all training courses booked in July. Use code: SUMMER20 *T&Cs apply

Discount (SUMMER20) applies to training courses running in July, August and September 2019. See full terms and conditions.


Organisations are increasingly recognising the importance of marketing’s role and contribution in achieving sustainable growth and profitability. Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. The workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and demonstrate how these can be applied to improve marketing effectiveness and your organisation’s performance.

Who should attend?

If you are newly appointed to a marketing function (less than two years’ experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute more to the marketing strategy, this is the workshop for you. Directors and managers of smaller firms will gain an insight into the value of marketing for their situation. No prior knowledge of marketing is required for this workshop

Learning outcomes

• Understand what marketing is and how it improves your organisation’s profitability and competitiveness
• Participate with increased confidence in the work of your department, by understanding the role and importance of marketing within your organisation
• Develop an understanding of marketing skills and knowledge that combine principles of marketing strategy and tactics to successfully manage and deliver marketing plans
• This knowledge of marketing principles can be used to support your future career development

Course Dates

Start Date Days Location
04 Sep 2019 1 London
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04 Oct 2019 1 London
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05 Nov 2019 1 London
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13 Nov 2019 1 Birmingham
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06 Dec 2019 1 London
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Course Director

Richard Mayer

Richard Mayer has been actively involved in marketing training and education over the last 20 years working for a range of clients both in the UK and internationally. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations with a particular focus on brand management, marketing planning and execution, marketing organisation and marketing communication.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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