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    Short

    Overview

    Google Analytics 4 (GA4) will become Google’s default analytics platform on 1st July. This short course is designed to help marketers quickly get up to speed on the fundamentals of GA4 and learn how to develop better visual dashboards, reports and insights to update stakeholders on business performance. You will learn how to identify the right metrics from GA4’s key reports, develop a practical measurement and create visual dashboards and reports using additional tools such as Looker Studio.

    Who should attend?

    Marketers who are interested in improving their understanding of Google Analytics 4 to create reports and dashboards to communicate business performance with stakeholders.

    Learning outcomes

    • Analytics and insight strategy: look at different approaches to data, reporting, measurement and insight to create a practical measurement framework
    • Identify goals, metrics and KPIs: select the goals, metrics and KPIs that you should be tracking to measure business performance  
    • Understand key GA4 reports: make sense of the main GA4 reports and identify which ones are most important to communicate business performance
    • Create dashboards and data visualisation: review some of the options available to create practical dashboards and data visualisations (e.g. using Looker Studio, BigQuery) to collate key pieces of information most relevant for business stakeholders  
    • Best practice examples: look at how other brands and organisations are approaching GA4 to drive actionable insights

    Testimonials

    “Very positive. Learnt exactly what I wanted going into the course and I feel confident to now explore on GA4. I also felt there was the correct level of participant interaction and focussed mostly on course content as there was a lot to get through.”

    Lucy Green Deputy Marketing Manager St Luke’s Hospice (Sheffield)

    “A positive experience that covered key points succinctly within a welcoming and open environment.”

    Matt McDonald Marketing Data and Research Officer The University of Huddersfield

    Course Dates

    Start Date Duration Type
    12 Jun 2024 2hrs Virtual
     
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    18 Jul 2024 2hrs Virtual
     
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    14 Aug 2024 2hrs Virtual
     
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    18 Sep 2024 2hrs Virtual
     
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    23 Oct 2024 2hrs Virtual
     
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    13 Nov 2024 2hrs Virtual
     
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    10 Dec 2024 2hrs Virtual
     
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    Course Director

    Gavin Llewellyn

    Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education and software technology. Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. Gavin believes that the advantage of working with such a diverse group of organisations is the opportunity to learn from one another and find connections and new ways of thinking to create better marketing plans and strategies.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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